2017 marks the rebirth of the da Vinci collection for IWC.
OVER THE PAST couple of years, under the watchful eye of Georges Kern (who is no longer with IWC, or even Richemont for that matter), IWC Schaffhausen has consistently dedicated each year to one of their major watch collections, updating and modernising the pieces within to correspond with current trends. In 2014, it was the Portugieser, then the Portofino, followed by the Pilot’s Watch, and this year, IWC presented the revamped Da Vinci collection.
The first shocker is that all the Da Vinci watches are round and, according to Kern, “it means we are bidding farewell to the tonneau case and reaffirming our commitment to the classic proportions that the brand stands for.” The second major change to the Da Vinci collection is that it focuses heavily on women’s watches with many references that are not only smaller and slimmer, but also have a more feminine design. Now this is not to say that all the watches within the collection are dedicated to women, but it’s obvious that this is the new direction for the collection.
The heavy skew to women’s timepieces may be a good strategy for IWC moving forward; but in the past, the Da Vinci collection was perhaps better known for the immensely successful perpetual calendar made by Kurt Klaus in 1985. This year, we see a perpetual calendar return to the Da Vinci collection amidst a flurry of ladies’ watches, and we also love that the swivel lugs (a key defining trait of the collection) have been retained.