A class act

Esquire Malaysia Watch Guide - - Brand Story -

Your favourite clas­sic just got classier.

IT WAS IN 1945 that Rolex launched the first self-wind­ing chronome­ter time­piece to dis­play the date at three o’clock, and later on the Cy­clops in 1953. The Date­just is an un­der­stated time­piece but one steeped in el­e­gance and en­durance. The lat­est gen­er­a­tion, as re­vealed in Basel­world this year, the Date­just 41, now comes in 904l steel and a white Role­sor ver­sion—a com­bi­na­tion of 904l steel and 18k white gold, and fea­tures an 18k white gold fluted bezel. Since its in­tro­duc­tion more than 70 years ago, the Date­just has re­mained at 36mm but now has been re­designed with a 41mm case along with a wide se­lec­tion of di­als. On the coat­tails of this new­ness comes the Cal­i­bre 3235 which in­cor­po­rates the new Chronergy es­cape­ment that com­bines high-en­ergy ef­fi­ciency with great de­pend­abil­ity. A true clas­sic.

The Rolex Oys­ter Per­pet­ual Date­just 41 is avail­able at all Rolex au­tho­rised deal­ers.

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