A class act
Your favourite classic just got classier.
IT WAS IN 1945 that Rolex launched the first self-winding chronometer timepiece to display the date at three o’clock, and later on the Cyclops in 1953. The Datejust is an understated timepiece but one steeped in elegance and endurance. The latest generation, as revealed in Baselworld this year, the Datejust 41, now comes in 904l steel and a white Rolesor version—a combination of 904l steel and 18k white gold, and features an 18k white gold fluted bezel. Since its introduction more than 70 years ago, the Datejust has remained at 36mm but now has been redesigned with a 41mm case along with a wide selection of dials. On the coattails of this newness comes the Calibre 3235 which incorporates the new Chronergy escapement that combines high-energy efficiency with great dependability. A true classic.
The Rolex Oyster Perpetual Datejust 41 is available at all Rolex authorised dealers.