Be­fore we go

Esquire (Malaysia) - - CONTENTS -

Asahd Khaled, bon vi­vant, so­cial me­dia su­per­star, age: 1.

Asahd Khaled came into this world last Oc­to­ber with about six mil­lion peo­ple watch­ing. His fa­ther, hip-hop hit­maker and Snapchat god DJ Khaled, broad­cast his son’s ar­rival over the app de­spite the protests of the par­ent do­ing all the push­ing: Asahd’s mother and so­cial-me­dia man­ager, Ni­cole Tuck. Yes, this baby has a so­cial-me­dia man­ager.

Eight months later, Asahd was fea­tured in his own Cartier bracelet and cus­tom chains on the cover of his fa­ther’s lat­est al­bum, Grate­ful. He’s ac­cu­mu­lated more than a mil­lion In­sta­gram fol­low­ers, sat in on meet­ings with the likes of Nas and Ri­hanna, and ac­quired a Fer­rari-branded walker that he cruises around the liv­ing room. He’s also been a so­cial-me­dia star since birth, a fact his mother takes in stride. “It’s go­ing to be funny to see when he gets older,” she says. “He’s ei­ther go­ing to be like, ‘Get the phone out of my face!’ or he’s go­ing to be like, ‘Can I have 10 phones, please?’ ”

Un­til then, he is con­stantly out­grow­ing his de­signer wardrobe, be it the David Au­gust tux he wore to match his dad at the Gram­mys or the lat­est Ital­ian fash­ions. But Tuck, a for­mer stylist, knows how to clothe a bud­ding su­per­star: “I pur­chased cer­tain pieces from the fall Gucci col­lec­tion in the size of a 24-month-old and larger, so he can grow into the col­lec­tion.” The kid’s gotta stay fresh—it’s part of his brand.

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