Gucci Pavilion has a new look.
Check out the new Gucci” was the refrain on everyone’s lips two years ago. Fast-forward to 2017, and Gucci is still turning heads. Creative Director Alessandro Michele doesn’t just design items that sell; he’s a fashion wordsmith who creates a whole new language for style. With a (near) complete brand transformation, Gucci is now bolder, fiercer and even more bankable than ever before. Apart from the obvious clothes and campaigns, its stores worldwide also play an integral role in Michele’s grand plans. Case in point: the newly renovated two-storey flagship in Pavilion Kuala Lumpur. According to Gucci reps, the contrasting elements of traditional and modern, industrial and romantic, aim to engender “a sense of curiosity and discovery”. To us, it represents the elegance and the eccentricity of Michele’s Gucci in one glorious 4,602sqft space. We’re pretty sure you’ll be doing more than just looking once you step foot inside. Happy shopping!