LOOKING FOR YOUR MARBLES?
Who buys a EURO50,000 personal head-fi system? Two kinds: he of discreet discretionary income (and it is usually a ‘he’); and he who will pawn the family jewels, attached to him and others, after auditioning the Sennheiser HE 1, in order to raise the necessary acquisition funds. The HE 1 is a tilt at the crown, a statement not merely of engineering prowess by the German family-owned company, but its savvy with industrial design that sells itself to the HE 1’s market. Check out the use of Carrara marble and Parthenon-like lines. Mind you, this isn’t comprised of just investment bankers, baby boomer audiophiles and ladies who lunch. “We want to bring the best sound, listening pleasure and immersive experience, whether [to] movies, music or games,” says Sennheiser Asia marketing director Martin Low. Games? That would be men in tech with family jewels, then. www.sennheiser.com