Rage with

Esquire (Malaysia) - - REGE WITH THE MACHINE -

fer­ruc­cio lam­borgh­ini was the post-war en­tre­pre­neur who made trac­tors from de­com­mis­sioned mil­i­tary hard­ware, be­sides other suc­cess­ful ven­tures. He bought a fa­bled Fer­rari that he was dis­sat­is­fied with, and so started his own sports car com­pany. Fer­rari had its pranc­ing horse; Lam­borgh­ini chose the bull for his car’s logo, his zo­diac sign.

Car­los Dias, the pro­gen­i­tor of Roger Dubuis, was a pub­lisher and fur­ni­ture de­signer with a PH.D. in po­lit­i­cal sci­ence. An out­sider like Lam­borgh­ini, he started his own watch com­pany. It’s named in hon­our of his col­lab­o­ra­tor Roger Dubuis, a stal­wart of the Swiss watch in­dus­try, but the spirit of Roger Dubuis is yang, where the con­ser­vatism of the tra­di­tional in­dus­try is yin.

In Septem­ber this year, at Lam­borgh­ini’s sto­ried R&D depart­ment, Cen­tro Stile, in Sant’agata, Bolot­gna, Man­u­fac­ture Roger Dubuis and Lam­borgh­ini Squadra Corse an­nounced their part­ner­ship.

The Ex­cal­ibur Aven­ta­dor S is the first horo­log­i­cal ex­pres­sion of this dy­namic ex­change of en­er­gies, and is meant to chan­nel “un­rea­son­able sen­sa­tions and ex­cep­tional power”. This is sound man­i­fested as ma­te­rial: the form of a new cal­i­bre in­spired by the Aven­ta­dor S en­gine and the new ground­break­ing Hu­racàn Su­per Tro­feo EVO is meant to evoke in the ears of the be­holder the roar of the Lam­borgh­ini V12.

Roger Dubuis’ de­sign­ers and tech­ni­cal spe­cial­ists have even at­tempted to con­vey as much as pos­si­ble the di­rect ex­pe­ri­ence of the car that has in­spired the watch, like slid­ing into a Lam­borgh­ini. Both car and watch com­bine what are aptly de­scribed as noble and high-tech ma­te­ri­als that are spec­i­fied for ul­ti­mate per­for­mance use, such as multi-lay­ered car­bon and C-SMC car­bon—a world pre­miere use of this ma­te­rial as fea­tured in the or­ange-liv­er­ied eight-piece lim­ited edi­tion, says the Man­u­fac­ture. “The chal­lenge lay in as­so­ci­at­ing these ma­te­ri­als with a sport­ing and so­phis­ti­cated look, while main­tain­ing an in­nate sense of lux­ury and pres­tige,” it adds.

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