ferruccio lamborghini was the post-war entrepreneur who made tractors from decommissioned military hardware, besides other successful ventures. He bought a fabled Ferrari that he was dissatisfied with, and so started his own sports car company. Ferrari had its prancing horse; Lamborghini chose the bull for his car’s logo, his zodiac sign.
Carlos Dias, the progenitor of Roger Dubuis, was a publisher and furniture designer with a PH.D. in political science. An outsider like Lamborghini, he started his own watch company. It’s named in honour of his collaborator Roger Dubuis, a stalwart of the Swiss watch industry, but the spirit of Roger Dubuis is yang, where the conservatism of the traditional industry is yin.
In September this year, at Lamborghini’s storied R&D department, Centro Stile, in Sant’agata, Bolotgna, Manufacture Roger Dubuis and Lamborghini Squadra Corse announced their partnership.
The Excalibur Aventador S is the first horological expression of this dynamic exchange of energies, and is meant to channel “unreasonable sensations and exceptional power”. This is sound manifested as material: the form of a new calibre inspired by the Aventador S engine and the new groundbreaking Huracàn Super Trofeo EVO is meant to evoke in the ears of the beholder the roar of the Lamborghini V12.
Roger Dubuis’ designers and technical specialists have even attempted to convey as much as possible the direct experience of the car that has inspired the watch, like sliding into a Lamborghini. Both car and watch combine what are aptly described as noble and high-tech materials that are specified for ultimate performance use, such as multi-layered carbon and C-SMC carbon—a world premiere use of this material as featured in the orange-liveried eight-piece limited edition, says the Manufacture. “The challenge lay in associating these materials with a sporting and sophisticated look, while maintaining an innate sense of luxury and prestige,” it adds.