Meet the ambitious expats who forged their own paths in the Malaysian startup scene
Commerce evolves to keep up with demand, retain market share and keep consumers spending. The era of the startup began in the early 2000s and has since been used to describe anything from massive tech companies (aptly known as unicorns if they’re worth USD1 billion or more), to little hipster outfits which are like the 21st century’s version of the tortured artist – looking for investment, talented and ballsy. There are so many definitions for what a star tup is but one of the most appropriate is a business that is technologically inclined with great potential for growth; but with distinctive challenges including getting investors willing to take a risk. A glaring difference between an old-school company and a startup is the people that run and work for the latter. There’s enthusiasm bordering on exuberance, tenacity and creativity; usually aged between their mid-twenties and 40.