Fabian Wetekamp Head of Product www.dahmakan.com
Food affects people’s emotions more than any other product so we get a lot of love and honest criticism, which motivates us to go beyond our limits”
Let’s begin with what is the core of dahmakan’s business – tasty, healthy food delivered to your doorstep. The premise sounds simple as it’s basically food delivery and this is nothing new. Ordering is done online or via the app, and there are different cost-effective packages. So what makes dahmakan stand out in this rapidly saturated market? It’s all about the food, accessibility and to a certain extent, the packaging (funky colourcoded lunch boxes). Healthy and tasty used to be an oxymoronic description but dahmakan has managed to find the balance without sacrificing on flavour. Think brown rice, fresh local produce, having daily vegetarian and fish options, and wholesome snacks.
Now, let’s get to the people behind the brand – Fabian Wetekamp to be precise. With a background in computer science and business, and enthusiasm for building things to make people’s lives better, Fabian found himself travelling through Asia and loving everything about this exciting region. So it was fortuitous that in 2015, a good friend from his student days in Munich asked if he wanted to join a food delivery project in Malaysia, which he had co-founded. As Head of Product, Fabian’s biggest influence is the customer and listening to praise and criticism is what drives the direction for the business. “Food affects people’s emotions more than any other product so we get a lot of love and honest criticism, which motivates us to go beyond our limits.”
As with every business, there are unexpected challenges and for dahmakan, a kitchen fire due a gas leak was a defining moment.to renovate the kitchen would’ve taken months and led to losing customers and worst case scenario, the business. Everyone from the kitchen helper to management pulled together to solve the problem, and within three weeks, meals were being delivered again!
Finding team members who share the same vision is imperative for a business to work, especially for a startup. “We’re not just looking for employees. We’re looking for builders, smart misfits who possess the ambition to build something great and impactful,” Fabian says with conviction.to support their belief that having the right team is so important, they’ve implemented an interesting programme called Entrepreneur in Residence (EIR) instead of internships with the aim of engaging the brightest minds from top universities; and it has been their most effective recruitment channel.
When asked what it was like for an expat in the local startup scene, Fabian says, “The scene is small but continuously growing. Startups are very well connected and there’s constant change. Building a business can be tough so it’s vital to share knowledge.” There are exciting times ahead for dahmakan and with Fabian’s innate passion for the brand and what it represents, they may well become the go-to healthy food delivery service in the region... and it all started in KL.