FASH­ION IN­SIDER: DAHLIA NADIRAH JUHARI

AMONGST THE GROW­ING NUM­BER OF IN­TER­NA­TIONAL BEAUTY PROD­UCTS IN THE MAR­KET, WE ARE PLEASED TO SEE MANY LO­CAL COS­METIC BRANDS MAK­ING THEIR MARK; ONE OF IT BE­ING SO.LEK. HERE, WE SPEAK TO THE FOUNDER ON FASH­ION, BEAUTY AND HER FU­TURE PLANS.

Female (Malaysia) - - NEWS -

The woman be­hind lo­cal cos­met­ics brand SO.LEK talks about the con­nec­tion be­tween beauty and fash­ion.

FE­MALE: DE­SCRIBE YOUR STYLE IN THREE WORDS.

DAHLIA: “Street, easy, iden­ti­fi­able.”

F: DO YOU THINK FASH­ION AND BEAUTY GO HAND IN HAND? HOW DOES IT AF­FECT YOUR BEAUTY ROU­TINE?

D: “Yes, def­i­nitely! De­pend­ing on my out­fit, I’ll de­cide on my makeup ac­cord­ingly, from the colour of my lip­stick to whether I should ap­ply highlighter.”

F: DO YOU USU­ALLY DE­CIDE ON YOUR MAKEUP OR OUT­FIT FIRST?

D: “Since I started SO.LEK, I’ve been de­cid­ing on the colour of my lip­stick be­fore my out­fit. So if I want to wear a red lip­stick, I’d prob­a­bly go with some­thing min­i­mal to wear that day!”

F: TELL US MORE ABOUT SO.LEK AND WHY YOU CRE­ATED IT.

D: “It started with a trip to New York City in late 2015/early 2016. I went to the phar­macy and bought a num­ber of their lo­cal cos­metic brands. I was in­cred­i­bly im­pressed by how af­ford­able they were with­out any com­pro­mise on qual­ity. So, I re­turned to Malaysia with a plan in mind. At that time, there were only three lo­cal cos­metic brands pro­duc­ing lipsticks, but by the time we launched ours, it went up to 20! Yet, what sets us apart is our soft matte lip cream which is non-dry­ing. Since I have su­per dry lips, my main fo­cus was to make a matte lip­stick that won’t chap the lips!”

F: WHAT IS YOUR FASH­ION AND BEAUTY TIP FOR LADIES WHO ARE AL­WAYS ON THE GO?

D: “Know what works for you and stick to it. You can al­ways be ad­ven­tur­ous and ex­plore new fash­ion and beauty looks, but when­ever you’re in doubt, go back to what works for you – just like the right lip colour. Al­ways have your per­fect shade in your hand­bag, no mat­ter what. I’ll al­ways have my go-to lip cream, lip balm, a hair band and a pair of sun­glasses handy!”

F: IF YOU HAVE TO PICK BE­TWEEN FASH­ION AND BEAUTY, WHICH WILL IT BE?

D: (Screams) “This is ex­tremely tough to choose! Be­fore this, I’d pick fash­ion in a heart­beat, but ever since I’ve delved into the beauty in­dus­try, I’d have to go with beauty. Then again, I have to say that there’s a very thin line be­tween the two!”

F: SO WHAT’S NEXT FOR YOU?

D: “There are so many things I want to ex­plore with SO.LEK! I’d love to ex­pand SO.LEK be­yond just makeup. Per­haps we’ll go into skin­care... who knows? At the mo­ment, I’m also in the midst of start­ing a so­cial me­dia con­sul­tancy with a cou­ple of friends so I’m quite ex­cited for that too!”

1.

1. WEAR YOUR LIP CREAMS FOR A CA­SUAL WEEK­END OR NIGHT OUT!

2. DAHLIA WITH HER LINE OF SO.LEK COS­MET­ICS

2.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.