FASHION INSIDER: DAHLIA NADIRAH JUHARI
AMONGST THE GROWING NUMBER OF INTERNATIONAL BEAUTY PRODUCTS IN THE MARKET, WE ARE PLEASED TO SEE MANY LOCAL COSMETIC BRANDS MAKING THEIR MARK; ONE OF IT BEING SO.LEK. HERE, WE SPEAK TO THE FOUNDER ON FASHION, BEAUTY AND HER FUTURE PLANS.
The woman behind local cosmetics brand SO.LEK talks about the connection between beauty and fashion.
FEMALE: DESCRIBE YOUR STYLE IN THREE WORDS.
DAHLIA: “Street, easy, identifiable.”
F: DO YOU THINK FASHION AND BEAUTY GO HAND IN HAND? HOW DOES IT AFFECT YOUR BEAUTY ROUTINE?
D: “Yes, definitely! Depending on my outfit, I’ll decide on my makeup accordingly, from the colour of my lipstick to whether I should apply highlighter.”
F: DO YOU USUALLY DECIDE ON YOUR MAKEUP OR OUTFIT FIRST?
D: “Since I started SO.LEK, I’ve been deciding on the colour of my lipstick before my outfit. So if I want to wear a red lipstick, I’d probably go with something minimal to wear that day!”
F: TELL US MORE ABOUT SO.LEK AND WHY YOU CREATED IT.
D: “It started with a trip to New York City in late 2015/early 2016. I went to the pharmacy and bought a number of their local cosmetic brands. I was incredibly impressed by how affordable they were without any compromise on quality. So, I returned to Malaysia with a plan in mind. At that time, there were only three local cosmetic brands producing lipsticks, but by the time we launched ours, it went up to 20! Yet, what sets us apart is our soft matte lip cream which is non-drying. Since I have super dry lips, my main focus was to make a matte lipstick that won’t chap the lips!”
F: WHAT IS YOUR FASHION AND BEAUTY TIP FOR LADIES WHO ARE ALWAYS ON THE GO?
D: “Know what works for you and stick to it. You can always be adventurous and explore new fashion and beauty looks, but whenever you’re in doubt, go back to what works for you – just like the right lip colour. Always have your perfect shade in your handbag, no matter what. I’ll always have my go-to lip cream, lip balm, a hair band and a pair of sunglasses handy!”
F: IF YOU HAVE TO PICK BETWEEN FASHION AND BEAUTY, WHICH WILL IT BE?
D: (Screams) “This is extremely tough to choose! Before this, I’d pick fashion in a heartbeat, but ever since I’ve delved into the beauty industry, I’d have to go with beauty. Then again, I have to say that there’s a very thin line between the two!”
F: SO WHAT’S NEXT FOR YOU?
D: “There are so many things I want to explore with SO.LEK! I’d love to expand SO.LEK beyond just makeup. Perhaps we’ll go into skincare... who knows? At the moment, I’m also in the midst of starting a social media consultancy with a couple of friends so I’m quite excited for that too!”
1. WEAR YOUR LIP CREAMS FOR A CASUAL WEEKEND OR NIGHT OUT!
2. DAHLIA WITH HER LINE OF SO.LEK COSMETICS