LIFE­STYLE IN­SIDER: AB­SO­LUTELY WUNDERFUL

HER PAS­SION FOR ARTS AND SCIENCE IS WHAT GOT EVE­LYN MA­RI­ETA, THE FOUNDER OF WUN­DER­BATH, TO START CRE­AT­ING HAND­MADE BEAUTY PROD­UCTS. TAMMY CHAN SPEAKS TO THE NU­TRI­TION­IST-TURNED#GIRL­BOSS ON HOW SHE MAN­AGED TO BRING THIS LO­CAL BRAND TO GREAT HEIGHTS.

Female (Malaysia) - - NEWS -

Eve­lyn Ma­ri­eta, the founder of Wun­der­bath, talks about how her love for arts and science led her on the road to be­com­ing a beauty en­trepreneur.

With a vi­sion to make Wun­der­bath the lead­ing bath and cos­metic com­pany in Asia, it’s ob­vi­ous Eve­lyn has her work cut out for her. While many might as­sume that her jour­ney to start her own busi­ness must have been smooth, Eve­lyn, who was born in In­done­sia and is now a Malaysian PR, re­veals that she had faced her fair share of chal­lenges. She re­calls that back in school, she was an over­weight kid who suf­fered from acne. This led her to re­search about nu­tri­tion and even­tu­ally one thing led to another, and she de­cided to pur­sue a de­gree in nu­tri­tion.

FE­MALE: How did you come up with the name Wun­der­bath?

Eve­lyn: “Hon­estly, it wasn’t my first choice when I started. I wanted to cre­ate a su­per­hero-themed brand and the name I pro­posed at first was Soap Opera. Af­ter find­ing out there were lots of other busi­nesses with the same name, I tried Wun­der­bar that’s adapted from Ger­man, which means won­der­ful. As we pro­gressed, we tweaked the name to Wun­der­bath.”

F: What is your favourite cre­ation?

E: “Our Wun­der­but­ter body but­ter range! It’s my favourite be­cause it’s one of the harder for­mu­la­tions as I had to redo it many times to get it right. It’s now our best­seller, es­pe­cially among kids suf­fer­ing from eczema or pso­ri­a­sis.”

F: What’s the one thing you like most about this job?

E:“The process of cre­at­ing new prod­ucts! I love my evenings where I get to play around with in­gre­di­ents with­out much of an agenda. The other day I cre­ated a rain­bow highlighter and I went out all week with shiny, colour­ful cheek­bones!”

F: What do you re­mem­ber about your first batch of soaps?

E: “My first batch of soaps was just plain rec­tan­gu­lar. Then one day I had an idea to prank my boyfriend (now hus­band) to get him to eat soap that looked like a fried egg. We all had a good laugh! My sis­ter was so in­trigued by the de­sign of the soap that she en­cour­aged me to ex­pand my col­lec­tion to other food-shaped soaps.” EVE­LYN WEAR­ING THE WUNDERLIPPIE IN MARY JANE

F: What’s the hard­est cus­tom-made Wun­der­soap de­sign re­quest you’ve got?

E: “One of our ser­vices in­cludes cre­at­ing cus­tomised soaps. Some can be re­ally hard as it in­volves sev­eral colours and te­dious work. We’ve had a cus­tomer who re­quested for the soap to be shaped like his girl­friend’s face and another that wanted the soap to be in the shape of a tutu. We usu­ally turn down non-solid shapes like a tutu as you’d need chif­fon to make its shape.”

F: Your Wunderlippie lip balm is con­sid­ered to be one of your best-sell­ing prod­ucts to date. What made you de­cide to make it ve­gan and lead-free?

E: “That prod­uct is ac­tu­ally the rea­son why I started cre­at­ing my own cos­met­ics. I found out that most com­mer­cial lip­stick brands in the mar­ket con­tain lead. I’d like to think that I lead a rel­a­tively healthy life­style: I don’t drink soda, I limit eat­ing fast food, etc. But when I read that news, I re­alised that I had never con­sid­ered the safety of a prod­uct I’m con­tin­u­ously ‘eat­ing’ through­out the day, which is my lip­stick. So when I couldn’t find lead-free lip balms in the mar­ket, I de­cided to make my own. It’s lead-free for safety and ve­gan so it also means that we don’t use carmine, which is red colour­ing made from the crushed bodies of bugs.”

F: What’s the big­gest change you’ve made to the brand so far?

E: “Dur­ing in­cep­tion, it was sup­posed to be a brand filled with min­i­mal­is­tic prod­ucts – rec­tan­gu­lar soaps in black and white de­signs. Even the duck soap (Wunderduck) was ini­tially in black and white. Then I de­cided to stay true to my own per­son­al­ity rather than cre­ate a brand based on what was trendy at that mo­ment.”

F: How do you like to spend your free time?

E: “I like dis­cov­er­ing new creative out­lets. I’ve been play­ing around with acrylic and batik paint­ing re­cently, and also learn­ing how to play the drums.”

F: Who is your big­gest mo­ti­va­tor?

E: “My fam­ily. My dad started just like how I did; cre­at­ing hand­made greet­ing cards and draw­ing comic books when he was young. From there, he went on to build a suc­cess­ful greet­ing card and print­ing com­pany.”

THE WUNDERDUCK SOAP, RM12.90, AND YOUTH POTION ANTI-AG­ING MOIS­TUR­IZ­ING BODY SPRAY, RM24.90

EVE­LYN AT WORK

WUN­DER­BUT­TER BODY BUT­TER, RM33.90 WUNDERLIPPIE IN MARY JANE, RM19.90

FRIED EGG SOAP, RM17.90

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