WHO: Thomas Ge­orge Bata, Chair­man, who’s the third gen­er­a­tion Bata fam­ily mem­ber to lead the com­pany

Female (Malaysia) - - EXCLUSIVE -

1 “We have a de­sign cen­tre in Italy now, where the best de­sign comes from.” Yes, the Bata In­no­va­tion Style Cen­tre, which is lo­cated in Venice, and the com­pany’s col­lab­o­ra­tions with ma­jor de­sign stu­dios like Al­berto del Biondi, To­masso Gal­lina and FABLAB, are now driv­ing much of the more cre­ative pieces be­ing re­leased this year. For ex­am­ple, the FABLAB col­lab pro­duced the ath­leisure-in­spired Ath­letico col­lec­tion (shown on left page).

2 “Tech­nol­ogy! With it we can com­bine com­fort and style th­ese days.” Yup, that we have seen with many shoe brands and Bata is mak­ing ma­jor tracks in this di­rec­tion. When it launched its In­so­lia col­lec­tion, which fea­tured patent-ef­fect leather pumps, it promised a pain-free three hours, min­i­mum.

3 “We’re in­vest­ing in young peo­ple.” The chair­man has a spe­cial in­ter­est in Bata’s en­trepreneur­ship pro­grammes that en­cour­age, men­tor and in­vest in young ta­lent among de­sign­ers and start-ups. It holds de­sign com­pe­ti­tions and even fund­ing con­tests in an ef­fort to get a head start in fu­ture looks.

4 “The cool looks are coming to KL. Look out for it.” Fi­nally, the words we’ve been wait­ing for. From now on­wards, we can start to see more fash­ion-for­ward pieces from Bata. The col­lec­tion will be small, for now, and will fea­ture both dress shoes and ca­sual de­signs, and be fo­cused on stores in KL, Pe­nang and J.B. (about 40 stores are in­volved), and Bata says the prices will be cheaper than Aldo but higher than Charles & Keith. We. Can’t. Wait.






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