MEET THE NEW SUB-VERSUS COMMUNITY
To capture the liveliness of subcultures, the artistic director of Versus Versace, Donatella Versace, united eight young creatives for its Fall/Winter 2017 campaign. “I really admire the young creatives in the new Versus campaign. I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and individuality,” says Donatella. We couldn’t agree more – the campaign does show an authentic and spontaneous mood reflecting the world of Versus Versace perfectly!