FASHIONVALET’S #IAMHOMEGROWN MOVE­MENT

Female (Malaysia) - - TEXT -

Vivy Yu­sof and her team def­i­nitely brought the house down with her funky-fresh #IAmHomegrown cam­paign and col­lec­tion! The de­signs, which fea­ture T-shirts and jumpers branded with the catchy slo­gan, aim to cel­e­brate lo­cal tal­ents in the fash­ion and creative in­dus­try. On the open­ing day of KLFW RTW 2017, Vivy show­cased the var­i­ous looks at her pre­sen­ta­tion, and a video clip star­ring fa­mil­iar faces such as Mar­ion Caunter, Harith Iskan­der, Tiara Jac­quelina and even Vivy her­self ! There was also a spe­cial booth set up near Pav­il­ion’s main en­trance, where shop­pers could pur­chase their very own T-shirt, jumper or even an adorable baby romper!) and per­son­alise it with em­broi­dered stamps fea­tur­ing their home state.

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