THE NEW FACE OF BATA

Female (Malaysia) - - EXCLUSIVE -

Czech singer, Lenny Fil­ipova, who’s also a ris­ing name in Europe, was named as the new face of Bata dur­ing Bata Fash­ion Week­end. Coin­ci­den­tally, Lenny was re­leas­ing a song called Enemy which tack­les the same top­ics as Bata’s in its cam­paign, such as girl power and di­ver­sity, so it’s a tie-up that’s truly MFEO from the get-go.

Jana shares, “Lenny is our per­fect match as Bata’s in­ter­na­tional am­bas­sador. She’s a young, am­bi­tious wo­man with a strong per­son­al­ity who seam­lessly fits our in­ter­na­tional mes­sage ‘Me & Com­fort­able With It’. More­over, she has an amaz­ing voice and great songs!”

Of her new role, Lenny says, “I’m hon­oured to be a part of this project. Fe­male em­pow­er­ment is some­thing I feel very strongly about and hope­fully I can con­trib­ute to it with my own craft. Mu­sic has the power to reach out to all parts of the world and our fo­cus is to tell women ev­ery­where how im­por­tant it is to be your­selves – liv­ing life in your own terms, tak­ing risks, mak­ing mis­takes, then get­ting up and start­ing all over again. No dream is too big. You are your only enemy, the only one hold­ing you back.”

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