THE NEW FACE OF BATA
Czech singer, Lenny Filipova, who’s also a rising name in Europe, was named as the new face of Bata during Bata Fashion Weekend. Coincidentally, Lenny was releasing a song called Enemy which tackles the same topics as Bata’s in its campaign, such as girl power and diversity, so it’s a tie-up that’s truly MFEO from the get-go.
Jana shares, “Lenny is our perfect match as Bata’s international ambassador. She’s a young, ambitious woman with a strong personality who seamlessly fits our international message ‘Me & Comfortable With It’. Moreover, she has an amazing voice and great songs!”
Of her new role, Lenny says, “I’m honoured to be a part of this project. Female empowerment is something I feel very strongly about and hopefully I can contribute to it with my own craft. Music has the power to reach out to all parts of the world and our focus is to tell women everywhere how important it is to be yourselves – living life in your own terms, taking risks, making mistakes, then getting up and starting all over again. No dream is too big. You are your only enemy, the only one holding you back.”