MINIMALISM HAS BEEN THE TREND IN RECENT YEARS AND IF YOU’RE WONDERING TO WHAT EXTENT YOUR STREETWEAR CAN ADAPT TO THIS, THINK AGAIN. NABILA AZLAN CHATS WITH RONALD CHEW, THE BRAINS BEHIND NERDUNIT TO SHARE HIS THOUGHTS ABOUT THE CONCEPT OF THE BRAND.
FEMALE: How did Nerdunit first become known as a streetwear brand? Ronald: “It all happened as I was completing my Master’s degree in San Francisco back in 2012. There was a handful of brands that I liked but most of them were skewed towards the skate culture and I felt that streetwear brands have more options to offer to their customers. That’s when I got down to designing my own goods (in the form of tees back then). My friends back in San Francisco were Nerdunit’s first customers and they helped to spread the word around. That’s how the orders grew, and today, I’m proud to call that small team that helped build the label with me, my family.”
F: The brand has gained a lot of followers in a short period of time. How do you think the cult following started?
R: “We’re very lucky to be at the beginning of a revolution. Street fashion has been around for the longest time but only recently has it started to evolve and be showcased on runways. We’re at the right place and time as streetwear is on the rise and that’s how Nerdunit got its following!”
F: What has been Nerdunit’s biggest achievement to date?
R: “As of now, nothing beats the recent opening of our Nerdunit Future Store in Harajuku (which happens to be the centre of the fashion scene in Japan)! I’m psyched that we’re the first locally owned streetwear label with a store outside of Malaysia.”
F: What are some of the measures you’ve taken to ensure that Nerdunit stays relevant in the fashion scene that is evolving rapidly?
R: “Our aim is to keep our designs fresh – from the colours and materials right up to the silhouette cos we don’t want to be known as ‘just another streetstyle brand’. Nerdunit will also be observing the latest trends in town and innovating our styles accordingly but at the same time, we’ll maintain our core themes and stay true to the military, futuristic
and industrial vibes concept as we move towards dark and edgy elements.”
F: Who are the people who made your dream collaborations come true? R: “The three names are Kanye West, Virgil Abloh and the mastermind behind A Bathing Ape, Tomoaki Nagao aka Nigo! They’re my main sources of inspiration, having shaped the streetwear scene to how it has become today.”
F: What’s next for Nerdunit?
R: “We’re looking forward to expanding the label to Europe as well as the US. Nerdunit will also be having many exciting collabs very soon, so stay tuned!”
REFLECTIVE COACH JACKET
NERDUNIT’S JAPAN STORE