BEAUTY IN­SIDER: SKIN­CARE’S GAME-CHANGER

A CHANCE EN­COUNTER WITH AL­LIES OF SKIN’S FOUNDER, NICO­LAS TRAVIS TAUGHT SARAH HANI JAMIL THE TRUE MEAN­ING OF HUS­TLING HARD FOR YOUR PAS­SION.

Female (Malaysia) - - CONTENTS -

Beauty maven and all-round fab­u­lous guy, Nico­las Travis tells us more about his brand, Al­lies of Skin.

I walked by the Al­lies of Skin booth at the Sephora Au­tumn/ Win­ter 2018 Press Day and was greeted by a su­per-friendly guy with the most amaz­ing skin. At that time, I had not heard of the brand be­fore and pro­ceeded to quiz him on the prod­ucts dis­played. I was im­pressed with his skin­care know-how and later found out that he was, in fact, the founder of the brand it­self, which was a de­light­ful sur­prise as he was ex­tremely down to earth! Listed as one of Forbes’s 30 Un­der 30 Asia 2017 in the Re­tail and e-com­merce cat­e­gory and be­ing the first Sin­ga­porean skin­care brand to have sold in ma­jor de­part­men­tal stores such as Barneys and Har­rods, he’s cer­tainly a force to be reck­oned with. Here, he talks about his brand, favourite beauty icon and turn­ing the big 3-0!

Your brand cen­tres on the idea of clean beauty. Why is that im­por­tant to you?

“The skin is our largest or­gan and one of the smartest. It is ca­pa­ble of re­gen­er­at­ing it­self and also ab­sorbs a large per­cent­age of what you put on it. So the idea of putting sil­i­cones, sul­phates, syn­thetic dyes, fra­grances and dry­ing al­co­hol on the skin just seems lu­di­crous and un­nec­es­sary to me.”

How did you de­cide on the name Al­lies of Skin?

“It came to me when I was brush­ing my teeth one day. I al­ways found the word ‘Al­lies’ to be very pow­er­ful. One can­not thrive with­out hav­ing al­lies and peo­ple who have your back. And I wanted to cre­ate a brand that peo­ple could rely on.” How do you de­cide on which prod­ucts to cre­ate and the in­gre­di­ents to use?

“I for­mu­late from a per­sonal place; what I be­lieve is miss­ing in the mar­ket­place. The last thing I want to do is add more noise to the al­ready crowded in­dus­try. I iden­tify white spa­ces in the mar­ket and try to fill them. As for the in­gre­di­ents, I’m ob­sessed with re­search­ing for new in­gre­di­ents and I’m al­ways re­fer­ring to clin­i­cal stud­ies and sci­en­tific jour­nals.”

How do you feel about be­ing the first Sin­ga­porean skin­care brand to have achieved global suc­cess?

“I feel re­ally proud of what my team and I have ac­com­plished. I’m very proud to be Sin­ga­porean and I hope to be able to pos­i­tively rep­re­sent South­east Asia in the global beauty scene.”

Who is a beauty busi­ness icon you look up to – and why? “Tom Ford. He has rein­vented him­self nu­mer­ous times and built an em­pire on the ba­sis of help­ing peo­ple feel their best and most glam­orous.”

What’s the most un-beauty habit that you have? “I love te­quila and can drink a lot of it!”

You’re turn­ing 30 this year; if you were to have a beauty bucket list, what would be on it?

“I re­alise that with age, it gets harder to have a toned stom­ach. So I would like to try one of those fat-freez­ing ma­chines!”

1 AL­LIES OF SKIN MOLEC­U­LAR SAVIOUR PRO­BI­OTICS MIST, RM219 2 1A OVERNIGHT MASK, RM4453 FRESH SLATE CLAY & MANUKA HONEY PURIFYINGCLEANSER + MASQUE, RM1644 PROM­ISE KEEPER BLEM­ISH FA­CIAL, RM441

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