FIT FOR A QUEEN
MANY WOMEN EAGERLY ANTICIPATE WALKING DOWN THE AISLE IN A BEAUTIFUL GOWN, SHOWING THE WORLD THAT THEY’RE OFF THE MARKET AND ON THE WAY TO SPENDING LIFE WITH THEIR OTHER HALVES. VASENTA SELVANAYAGAM DISCOVERS HOW CHIARA FERRAGNI’S BESPOKE DIOR GOWNS EMBODY
I’d do anything for love, except love myself less. – Chiara Ferragni
It almost felt like we were watching a modern-day fairytale when Chiara’s wedding photos showed up on our social media feed on 1st September. Besides the beautiful garden set-up of the ceremony and the magical display of fireworks that the couple had at the wedding, the one thing that we couldn’t get off our minds were the dresses that Chiara showed up in. Inspired by the crafts of Italy, the dress worn at the ceremony was made up of a crocheted lace romper and an A-line skirt that opens in front, which was hand-pleated using 32 pieces of tulle. In total, 400 metres of fabric were used to complete the gown, a masterpiece that took 1,600 hours to complete. To go along with the gowns, Chiara wore a special edition light nude J’adior kitten heels that were made from grosgrain. The back of the shoes was personalised with the words ‘J’adior Chiara’ in black diamonds on antique-gold metal.
On the other hand, the evening gown was embroidered with motifs and words that narrated the story of the couple’s history – including the cities they’ve lived together in, lyrics from the song that her husband, Federico Leonardo Lucia aka Fedez, sang to her as well a lion that symbolised their son, Leone, who means the world to them. Just like her first pair of shoes, Chiara’s second pair was embroidered ballerinas that were made from grosgrain too, giving it that vintage touch to complete her look. Moreover, it was specially designed to have a low heel so that Chiara could dance comfortably in them and enjoy the rest of the evening. No doubt she did look like a princess in both her dresses, but beyond that, Chiara’s personality prevailed through her outfits. As she walked down the aisle and danced away with Fedez at the reception, it was clear that Chiara meant what she said in the quote above. The way she carried herself elegantly in both outfits also revealed that nothing was going to let this wonder woman stray away from the love she had for herself, Fedez, Leone, her family, her career and even her fans. As she once mentioned, “I’d do anything for love, except love myself less. Always remember you’re special and you always have to make yourself proud before pleasing others.”
Love is amazing and powerful. Life revolves around love. There is no reason to not love the people around you, and your life is 100 per cent even if nothing is always perfect. – Chiara Ferragni
WHAT WENT ON BEHIND THE SCENES
While you might be wondering what went through Chiara’s mind when she was planning her wedding especially when it came to the design of her gowns, the multi-talented influencer/ fashion designer reveals the joy she had throughout the process and what made her decide to work with Dior’s Creative Director, Maria Grazia Chiuri in this exclusive interview.
FEMALE: What was the initial vision you had for your two custom-made haute couture gowns, and how did you collaborate with Maria?
Chiara: “At the beginning I didn’t want a traditional wedding dress; I felt like I wanted more of an evening dress, specifically one that I loved from Maria’s first collection for Dior. But after I met Maria, she realised that we could come up with a modern yet classical wedding dress without losing my contemporary identity, and fusing the fact I am a young Italian woman getting married in Sicily.” F: Why did you want Maria and the house of Dior to design your wedding dress and ball gown? C: “Maria is a wonderful designer. I have admired and worn her creations for Dior since her first collection for the House. As women, I feel like we have a great bond. We are women at different stages of our working and personal lives, but we both share the same values and passion to empower young girls. We’ve been supporting each other for a while now and we were both very excited when we met the first time. Dior is the most iconic, timeless couture house in the history of fashion. It is a symbol of French culture, handcraft and luxury... everything that I, as a woman, can dream of.”
F: What was the experience like working with Maria to bring your ideas to life?
C: “Maria and I had to meet several times to decide on the style of the dress, the material and then for the various fittings. The first meeting was just the two of us, but each time somebody new was added as it had taken a whole team of people to produce my wedding and ball dress! It makes the experience an even more invaluable one when you meet the petites mains who will be working on your dress for days. I was amazed to discover how long it takes for the embroidery and how many times the couture atelier had to remake the skirt just to get the right shade of white.”
F: Did you have a vision of how you wanted to look in the dress as you walked down the aisle? C: “I wanted it to be simple but timeless, romantic and feminine at the same time.”
F: How did you feel when you saw the dress for the first time?
C: “I was extremely excited! It was a very special moment, and each time I went in for the fitting, it felt special because there had been changes. I cried like a small child.”
F: Which details of your wedding dress and the ball gown match your personality the most?
C: “The focal point of the wedding dress is the corset. The ball gown is more daring and it’s a symbol of Fedez and my love story.”
F: If you could have three hashtags for each gown, what would they be and why?
C: “For the wedding dress I’d say #timeless, because it’s going to be a memorable day; #iconic, because it will be a celebration of love and it will feel special to have all my family and friends reunited for our wedding; and #precious, because I know all the work that has gone into the making of the dress. For the ball gown I’d say #youthful, because even if we are making a big decision, Fedez and I feel very young inside; #daring, because it plays with ideas of transparency and is almost like my own skin colour; and #fun, because I’m going to wear it during the party!”
F: Did you take charge of the whole process of organising the wedding? Which are the most important details?
C: “Not at all; I sought the help of the wedding planner who had organised my 30th birthday party, which was a highly memorable weekend that ended up with Fedez proposing during his concert in the Arena di Verona. Organising a wedding is much more complicated than I expected it to be, with all the details that I need to think of ! The most important thing for me was to ensure that my guests would have a wonderful experience and enjoy the moment with us.”
F: When you started blogging almost a decade ago, did you ever imagine having such a close relationship with a couture house as iconic as Dior?
C: “I had so many dreams, and this was definitely one of them!” F: You started out as a blogger, then became a world-renowned influencer, and are now the CEO of your own company.
Can you tell us more about your evolution over the years into a businesswoman, especially at such a young age?
C: “It’s been a long process and I’ve channelled all my energy and time into achieving these results. I’ve always been a very focused person and when I started this career in 2009, I was guided by my passion for fashion, travel and photography. I was lucky enough to make a living out of it. It means that I work every single day and that I have no days off, but it also means that I get to have the job of my dreams because I get the chance to meet incredibly talented photographers, journalists, editors and artists, I travel the world and I can share it with my followers who are my greatest supporters. When I decided to become the CEO of my own company, it was an important decision and responsibility, but I am happy I did so because it has made me even more aware of what it means to be the head of a business. It really takes up a lot of time that I had previously spent on myself, but I love all the energy that I’m now getting from my team and my followers. I love this journey and I can’t wait to see what will happen next!”
CHIARA’S WEDDING DRESS – A FUSION OF TRADITION AND CONTEMPORARY STYLE – WAS SPECIALLY DESIGNED BY DIOR’S CREATIVE DIRECTOR, MARIA GRAZIA CHIURI, USING MORE THAN 400 METRES OF FABRIC
THIS EVENING GOWN NARRATED THE LOVE STORY OF CHIARA AND FEDEZ, AND WAS INSPIRED BY THE SONG FAVORISCA I SENTIMENTI
MARIA WAS THE MASTERMIND WHO CONVINCED CHIARA TO HAVE TWO GOWNS FOR HER WEDDING
IT TOOK DIOR’S ARTISANS 1,600 HOURS TO COMPLETE THIS GOWN THE DESIGN OF CHIARA’S J’ADIOR KITTEN-HEELS NEEDED 430,000 STITCHES IN TOTAL!
CHIARA WENT FOR MULTIPLE FITTINGS ACCOMPANIED BY HER SISTERS, VALENTINA AND FRANCESCA, AND MUM, MARINA DI GUARDO, BEFORE HER BIG DAY
THE PAINTING OF THE DRESS THAT CHIARA RECEIVED FROM DIOR