The peo­ple’s Atari

Atari­box is go­ing the crowd­fund­ing route.

GAX (Malaysia) - - NEWSW IRE -

Atari has re­vealed the de­sign of its rst con­sole in over two decades. Dubbed the Atari­box, it is in­spired by the clas­sic Atari con­soles, with fa­mil­iar de­sign cues like the wood hous­ing, ribbed lines and raised back. It was also re­vealed that the con­sole will be avail­able in ei­ther a wood or red/ black edi­tion.

An­other in­ter­est­ing thing about the Atari­box is that it would be crowd­funded. “To limit risk tak­ing, this prod­uct will ini­tially be launched within the frame­work of a crowd­fund­ing cam­paign,” ac­cord­ing to an in­vestors’ note. This is an in­ter­est­ing move to make for the com­pany, con­sid­er­ing that it’s a point that was omit­ted from of­fi­cial an­nounce­ments, and only men­tioned in a French note to in­vestors. There is a chance that the com­pany is hop­ing that it can use the power of nos­tal­gia to en­tice peo­ple into fund­ing the project. At the same time, it can be dif cult to get peo­ple in­ter­ested in some­thing that only has good looks but no other de­tails, such as spec­i­fi­ca­tions, to go with.

With Atari it­self not con­fi­dent of its new con­sole, it would be in­ter­est­ing to see if there are enough fans that have the con­fi­dence the com­pany lacks in the Atari­box. For oth­ers, it would sound like Atari isn’t very con­vinced in its bid to re­take the liv­ing room, wrest­ing it away from the reign of Mi­crosoft, Nin­tendo, and Sony.

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