OMEGA EXTENDS TITLE SPONSORSHIP OF THE DUBAI DESERT CLASSIC
For more than 25 years, the tournament has been a celebration of golfing excellence and Omega is proud to have served as title sponsor since 2010. Omega’s commitment to the sport of golf extends to numerous other tournaments around the world. Calling golf "one of Omega’s greatest passions", Omega President and CEO Mr Raynald Aeschlimann went on to say that "the sport plays an important part in the identity of our brand. It combines precision and style and perfectly represents the qualities we strive for as a watchmaker. We are proud to continue our support of the Omega Dubai Desert Classic". The importance of the brand's Middle East presence, particularly in the vibrant business hub of Dubai, was articulated by Mohamed Juma Buamaim, Vice Chairman & CEO of "golf in DUBAi” who said "This city attracts people from all over the world looking for a unique and luxurious experience, so naturally, Omega is a perfect fit. The fact that Omega has chosen to continue sponsoring this event is further proof of its commitment to the region".