OMEGA EX­TENDS TI­TLE SPON­SOR­SHIP OF THE DUBAI DESERT CLAS­SIC

Golf Asia (Malaysia) - - BUZZ -

For more than 25 years, the tour­na­ment has been a cel­e­bra­tion of golf­ing ex­cel­lence and Omega is proud to have served as ti­tle spon­sor since 2010. Omega’s com­mit­ment to the sport of golf ex­tends to nu­mer­ous other tour­na­ments around the world. Call­ing golf "one of Omega’s great­est pas­sions", Omega Pres­i­dent and CEO Mr Ray­nald Aeschli­mann went on to say that "the sport plays an im­por­tant part in the iden­tity of our brand. It com­bines pre­ci­sion and style and per­fectly rep­re­sents the qual­i­ties we strive for as a watch­maker. We are proud to con­tinue our sup­port of the Omega Dubai Desert Clas­sic". The im­por­tance of the brand's Mid­dle East pres­ence, par­tic­u­larly in the vi­brant busi­ness hub of Dubai, was ar­tic­u­lated by Mo­hamed Juma Bua­maim, Vice Chair­man & CEO of "golf in DUBAi” who said "This city at­tracts peo­ple from all over the world look­ing for a unique and lux­u­ri­ous ex­pe­ri­ence, so nat­u­rally, Omega is a per­fect fit. The fact that Omega has cho­sen to con­tinue spon­sor­ing this event is fur­ther proof of its com­mit­ment to the re­gion".

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