A New Standard In Golf Retail
MST Golf’s latest Superstore in the heart of KL
MST Golf opens its latest flagship Superstore at the Intermark Mall, Kuala Lumpur. This 12,000 sq ft store is the largest golf store in KL city and houses a very comprehensive range of products including all major global golf equipment, apparels and accessories. It is set to serve as the golf shopping destination in the capital city for both local and visiting golfers.
This exciting new golf retail concept is also part of MST Golf‘s continuous efforts to elevate golf retail standards to better serve the golf community, especially their 60,000 ilovegolf members.
MST Golf Superstore @ Intermark showcases many unique Brand Shop-in-Shops for the ultimate brand experience. Many global and premium brands including Under Amour,
BOSS Green, Calvin Klein Golf, Nike, Adidas, Cutter & Buck, Honma, Taylor Made, ONOFF, Mizuno and Yamaha. These Shop-in-Shops serve as brand showrooms to showcase the latest and complete range of products including special and limited editions. Other dedicated Brand Corners include Titleist, PING, Wilson Staff, Cobra, PRGR, XX10, Callaway, Puma, PGA Tour, Antigua, Bell & Page, Ping Apparel and FootJoy Apparel, all featuring a complete product range from each brand.
“We appreciate and are very pleased to have the support of all brands that are working very closely with us to build and deliver the best golf retail concept and experience at MST Golf Superstore @ Intermark,” said Ng Yap, MST Golf’s Chief Executive during the Grand Opening celebrations held on the 18th of January.
Another key and exciting feature of MST Golf Superstore @ Intermark is the Golfers Interactive Area which includes a Custom Fitting Suite for
Woods, Irons & Wedges, a Putter Fitting Studio for Putters & Balls, a Full Computer Golf Simulator for testing and trying of clubs plus Club DNA Stations to measure and alter club specifications. The Custom Fitting Suite is equipped with Trackman, the industry’s leading club fitting launch monitor and features shafts from all major brands to deliver the best indoor club fitting experience.
In addition, Honma, Mizuno, Titleist, TaylorMade, Wilson Staff and PING are making the MST Golf Superstore @ Intermark their brand fitting centre, equipping it with their latest fitting carts to provide complete custom fitting sessions for golfers. There is also a Work Shop providing servicing and repairs plus a Club Component Showroom for club heads, shafts and grips. Finally, a TV Lounge is specially incorporated for golfers to relax and have a cup of coffee while waiting for their clubs to be serviced.
The layout has been thoughtfully designed, the wide open frontage resembling a departmental store entrance offers a quick glance into the vast retail space within, and another key feature is the 8.5m long elevated putting green at the centre of the golf clubs area. The middle section of the store is where shoppers will find golf accessories including balls, shoes, gloves, bags, training aids, GPS, trolley etc. The accessories are grouped and displayed by product categories for easy shopping.
MST Golf Superstore @ Intermark is managed by a team of experienced Golf Consultants and Products Specialists who are frequently trained and updated on the latest product knowledge to provide the highest level of customer service. “We are very proud and excited to be part of Team MST Golf at this Intermark store. We are here to serve our members and customers to ensure they are happy with our service and products,” said Anand, Shop Manager of MST Golf Superstore @ Intermark.
“Despite a weak economic outlook, MST Golf continues to invest to provide a better golf retail shopping environment to our customers especially our members. As our industry and consumers are maturing, we need to keep evolving to provide the best in service, selection and value. A few more MST Golf Superstores are in the pipeline this year, to better serve the golf community across Malaysia”, added Ng Yap.