A New Stan­dard In Golf Retail

MST Golf’s lat­est Su­per­store in the heart of KL

Golf Asia (Malaysia) - - SCENE -

MST Golf opens its lat­est flag­ship Su­per­store at the In­ter­mark Mall, Kuala Lumpur. This 12,000 sq ft store is the largest golf store in KL city and houses a very com­pre­hen­sive range of prod­ucts in­clud­ing all ma­jor global golf equip­ment, ap­par­els and ac­ces­sories. It is set to serve as the golf shop­ping des­ti­na­tion in the cap­i­tal city for both lo­cal and vis­it­ing golfers.

This ex­cit­ing new golf retail con­cept is also part of MST Golf‘s con­tin­u­ous ef­forts to el­e­vate golf retail stan­dards to bet­ter serve the golf com­mu­nity, es­pe­cially their 60,000 ilove­g­olf mem­bers.

MST Golf Su­per­store @ In­ter­mark show­cases many unique Brand Shop-in-Shops for the ul­ti­mate brand ex­pe­ri­ence. Many global and pre­mium brands in­clud­ing Un­der Amour,

BOSS Green, Calvin Klein Golf, Nike, Adi­das, Cut­ter & Buck, Honma, Taylor Made, ONOFF, Mizuno and Yamaha. These Shop-in-Shops serve as brand show­rooms to showcase the lat­est and com­plete range of prod­ucts in­clud­ing spe­cial and lim­ited edi­tions. Other ded­i­cated Brand Cor­ners in­clude Titleist, PING, Wil­son Staff, Co­bra, PRGR, XX10, Call­away, Puma, PGA Tour, An­tigua, Bell & Page, Ping Ap­parel and FootJoy Ap­parel, all fea­tur­ing a com­plete prod­uct range from each brand.

“We ap­pre­ci­ate and are very pleased to have the sup­port of all brands that are work­ing very closely with us to build and de­liver the best golf retail con­cept and ex­pe­ri­ence at MST Golf Su­per­store @ In­ter­mark,” said Ng Yap, MST Golf’s Chief Ex­ec­u­tive dur­ing the Grand Open­ing cel­e­bra­tions held on the 18th of Jan­uary.

Another key and ex­cit­ing fea­ture of MST Golf Su­per­store @ In­ter­mark is the Golfers In­ter­ac­tive Area which in­cludes a Cus­tom Fit­ting Suite for

Woods, Irons & Wedges, a Put­ter Fit­ting Stu­dio for Put­ters & Balls, a Full Com­puter Golf Sim­u­la­tor for test­ing and try­ing of clubs plus Club DNA Sta­tions to mea­sure and al­ter club spec­i­fi­ca­tions. The Cus­tom Fit­ting Suite is equipped with Track­man, the in­dus­try’s lead­ing club fit­ting launch mon­i­tor and fea­tures shafts from all ma­jor brands to de­liver the best in­door club fit­ting ex­pe­ri­ence.

In ad­di­tion, Honma, Mizuno, Titleist, Tay­lorMade, Wil­son Staff and PING are mak­ing the MST Golf Su­per­store @ In­ter­mark their brand fit­ting cen­tre, equip­ping it with their lat­est fit­ting carts to pro­vide com­plete cus­tom fit­ting ses­sions for golfers. There is also a Work Shop pro­vid­ing ser­vic­ing and re­pairs plus a Club Com­po­nent Show­room for club heads, shafts and grips. Fi­nally, a TV Lounge is spe­cially in­cor­po­rated for golfers to re­lax and have a cup of cof­fee while wait­ing for their clubs to be ser­viced.

The lay­out has been thought­fully de­signed, the wide open frontage re­sem­bling a de­part­men­tal store en­trance of­fers a quick glance into the vast retail space within, and another key fea­ture is the 8.5m long el­e­vated putting green at the cen­tre of the golf clubs area. The mid­dle sec­tion of the store is where shop­pers will find golf ac­ces­sories in­clud­ing balls, shoes, gloves, bags, train­ing aids, GPS, trol­ley etc. The ac­ces­sories are grouped and dis­played by prod­uct cat­e­gories for easy shop­ping.

MST Golf Su­per­store @ In­ter­mark is man­aged by a team of ex­pe­ri­enced Golf Con­sul­tants and Prod­ucts Spe­cial­ists who are fre­quently trained and up­dated on the lat­est prod­uct knowl­edge to pro­vide the high­est level of cus­tomer ser­vice. “We are very proud and ex­cited to be part of Team MST Golf at this In­ter­mark store. We are here to serve our mem­bers and cus­tomers to en­sure they are happy with our ser­vice and prod­ucts,” said Anand, Shop Man­ager of MST Golf Su­per­store @ In­ter­mark.

“De­spite a weak eco­nomic out­look, MST Golf con­tin­ues to in­vest to pro­vide a bet­ter golf retail shop­ping en­vi­ron­ment to our cus­tomers es­pe­cially our mem­bers. As our in­dus­try and con­sumers are ma­tur­ing, we need to keep evolv­ing to pro­vide the best in ser­vice, se­lec­tion and value. A few more MST Golf Su­per­stores are in the pipe­line this year, to bet­ter serve the golf com­mu­nity across Malaysia”, added Ng Yap.

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