The Silver Years Of Franck Muller
Celebrations themed around the 25th anniversary of Franck Muller
Franck Muller has distinguished itself as an incredible watch brand with its own dedicated watch fair: the WPHH – World Presentation of Haute Horlogerie, where it establishes the brand’s pioneering status as an independent brand. The annual exhibitions are usually held on Watchland Site to fulfil its commitment to the brand as well as to present the latest timepieces. To remain faithful to its roots, Franck Muller Genéve is established in the very same village where Franck began his watchmaking in 1983.
The headquarters is currently housed in a beautifully restored neo-gothic style mansion built in 1902 with an enchanting environment that serves as a constant inspiration.
The watches are exclusively presented to professionals in the field and international press. One such rare timepiece was the Franck Muller Aeternitas Mega, the world’s most complicated wristwatch. It will traditionally end with a Gala evening welcoming up to 1,400 guests, turning it into an important event for industry professionals.
The 2017 edition was themed around the
25th anniversary of Franck Muller and ended on an extremely good note. It was held for the first time in one of the wings of the Château du Grand Malagny, majestically renovated by the Franck Muller Group for the five fast-paced days.
One such restoration was the Grand
Malagny’s Clock that was transformed under the expertise and skills of Franck Muller’s master watchmakers Mr Jean Michel Forey and Mr Nicolas Ladwig. Its breathtaking mechanic built at the beginning of the 20th century in the HuatJura, can now be contemplated from the inside of the building. The clock will ring at every hour and quarter, activating the bells to indicate the time in an appealing chime. And two minutes after every hour and quarter, the chime will ring again as a reminder of each passing hour. Finally, the clock is powered by 8 days of power reserve with a weight of more than 100kg.
The show was well received by approximately 2,500 visitors, mainly journalists and buyers invited by its worldwide distribution network.
For 25 years, the brand has been reinterpreting watchmaking tradition in order to propel and exel in this high-tech dimension and new age world. The 2017 creations are of no exception to the rule and send a distinctly avant-garde breeze blowing through the time-honoured art of skeleton-working. The new models presented are the GravityTM Skeleton, the VanguardTM Skeleton Sapphire and the VanguardTM 7 Days Power Reserve Skeleton.
The tourbillon bridges of the GravityTM Skeleton take its place within a 3D architectural concept, supported by a rounded structure that is entirely openworked, enabling its mechanism to be admired in full view. On the other hand, the VanguardTM Skeleton Sapphire can be entirely personalised by various coloured finishing options, but the outstanding function is its transparency. Its case crafted from a sapphire crystal block calls upon the most advanced skills in highlighting the tourbillion timepiece’s graphic structure. The VanguardTM 7 Days Power Reserve Skeleton comprises a blend of design and performance. As its name implies, it accomplishes the feat of ensuring seven days of autonomy, with the beating heart of the watch transformed into an authentic mechanical sculpture.
The culmination of WPHH 2017 was undoubtedly the Gala evening on 17 Jannuary. Set within a 900sqm area set up next to the wing of the château where the exhibition was held, brand founders Mr Vartan Sirmakes and Mr Franck Muller hosted an extremely international roster of 600 guests, within a festive setting to mark the celebration in style. Guests were first treated to a military band that lines up the entrance of The Grand Malagny. A night of revelry and entertainment follows, including dance performances with an element of aerial acrobatics, free flow cocktails and a four-course menu which ended with a stunning six tier cake adorned with the brand’s iconic numerals and festive sparkles. The party reached fever pitch as the band and its six singers belted out non-stop music hits while guests let their hair down on the dance floor.