The Sil­ver Years Of Franck Muller

Cel­e­bra­tions themed around the 25th an­niver­sary of Franck Muller

Golf Asia (Malaysia) - - SCENE -

Franck Muller has dis­tin­guished it­self as an in­cred­i­ble watch brand with its own ded­i­cated watch fair: the WPHH – World Pre­sen­ta­tion of Haute Hor­logerie, where it es­tab­lishes the brand’s pi­o­neer­ing sta­tus as an in­de­pen­dent brand. The an­nual ex­hi­bi­tions are usu­ally held on Watch­land Site to ful­fil its com­mit­ment to the brand as well as to present the lat­est time­pieces. To re­main faith­ful to its roots, Franck Muller Genéve is es­tab­lished in the very same vil­lage where Franck be­gan his watch­mak­ing in 1983.

The head­quar­ters is cur­rently housed in a beau­ti­fully re­stored neo-gothic style man­sion built in 1902 with an en­chant­ing en­vi­ron­ment that serves as a con­stant in­spi­ra­tion.

The watches are ex­clu­sively pre­sented to pro­fes­sion­als in the field and international press. One such rare time­piece was the Franck Muller Ae­ter­ni­tas Mega, the world’s most com­pli­cated wrist­watch. It will tra­di­tion­ally end with a Gala evening wel­com­ing up to 1,400 guests, turn­ing it into an im­por­tant event for in­dus­try pro­fes­sion­als.

The 2017 edition was themed around the

25th an­niver­sary of Franck Muller and ended on an ex­tremely good note. It was held for the first time in one of the wings of the Château du Grand Malagny, ma­jes­ti­cally ren­o­vated by the Franck Muller Group for the five fast-paced days.

One such restora­tion was the Grand

Malagny’s Clock that was trans­formed un­der the ex­per­tise and skills of Franck Muller’s master watch­mak­ers Mr Jean Michel Forey and Mr Ni­co­las Lad­wig. Its breath­tak­ing me­chanic built at the be­gin­ning of the 20th cen­tury in the Hu­atJura, can now be con­tem­plated from the in­side of the build­ing. The clock will ring at ev­ery hour and quar­ter, ac­ti­vat­ing the bells to in­di­cate the time in an ap­peal­ing chime. And two min­utes af­ter ev­ery hour and quar­ter, the chime will ring again as a re­minder of each pass­ing hour. Fi­nally, the clock is pow­ered by 8 days of power re­serve with a weight of more than 100kg.

The show was well re­ceived by ap­prox­i­mately 2,500 vis­i­tors, mainly jour­nal­ists and buy­ers in­vited by its world­wide dis­tri­bu­tion net­work.

For 25 years, the brand has been rein­ter­pret­ing watch­mak­ing tra­di­tion in or­der to pro­pel and exel in this high-tech di­men­sion and new age world. The 2017 cre­ations are of no ex­cep­tion to the rule and send a dis­tinctly avant-garde breeze blow­ing through the time-hon­oured art of skele­ton-work­ing. The new mod­els pre­sented are the Grav­i­tyTM Skele­ton, the Van­guardTM Skele­ton Sap­phire and the Van­guardTM 7 Days Power Re­serve Skele­ton.

The tour­bil­lon bridges of the Grav­i­tyTM Skele­ton take its place within a 3D ar­chi­tec­tural con­cept, sup­ported by a rounded struc­ture that is en­tirely open­worked, en­abling its mech­a­nism to be ad­mired in full view. On the other hand, the Van­guardTM Skele­ton Sap­phire can be en­tirely per­son­alised by var­i­ous coloured fin­ish­ing op­tions, but the out­stand­ing func­tion is its trans­parency. Its case crafted from a sap­phire crys­tal block calls upon the most ad­vanced skills in high­light­ing the tour­bil­lion time­piece’s graphic struc­ture. The Van­guardTM 7 Days Power Re­serve Skele­ton com­prises a blend of de­sign and per­for­mance. As its name im­plies, it ac­com­plishes the feat of en­sur­ing seven days of au­ton­omy, with the beat­ing heart of the watch trans­formed into an au­then­tic me­chan­i­cal sculp­ture.

The cul­mi­na­tion of WPHH 2017 was un­doubt­edly the Gala evening on 17 Jan­nuary. Set within a 900sqm area set up next to the wing of the château where the ex­hi­bi­tion was held, brand founders Mr Vartan Sir­makes and Mr Franck Muller hosted an ex­tremely international ros­ter of 600 guests, within a fes­tive set­ting to mark the cel­e­bra­tion in style. Guests were first treated to a mil­i­tary band that lines up the en­trance of The Grand Malagny. A night of rev­elry and en­ter­tain­ment fol­lows, in­clud­ing dance per­for­mances with an el­e­ment of aerial acro­bat­ics, free flow cock­tails and a four-course menu which ended with a stun­ning six tier cake adorned with the brand’s iconic nu­mer­als and fes­tive sparkles. The party reached fever pitch as the band and its six singers belted out non-stop mu­sic hits while guests let their hair down on the dance floor.

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