Blancpain In Mat­suya Ginza

A new shop-in-shop opens in Tokyo’s most fa­mous up­mar­ket shop­ping dis­trict

Golf Asia (Malaysia) - - SCENE -

Mat­suya Ginza in Tokyo, Ja­pan wel­comed a new store in Jan­uary 2017. The new Blancpain shop-in-shop is strate­gi­cally lo­cated in Tokyo’s most fa­mous up­mar­ket shop­ping, din­ing and en­ter­tain­ment dis­trict. Pa­trons can visit it at the 4th floor of Mat­suya Ginza, which faces Chuo-dori, the main shop­ping street in the Ginza area, and home to many other depart­ment stores, restau­rants and cafes.

This move re­flects Blancpain’s proud his­tory and com­mit­ment to the ex­pres­sion “In­no­va­tion is Our Tra­di­tion”. Cab­i­nets are hand­crafted from the Val­lée de Joux, the in­te­rior de­sign im­bued with re­gional her­itage and the Blancpain horo­log­i­cal know-how per­pet­u­ated for more than 270 years. Noble wood­work, re­fined mold­ings, along with pure stream­lined fur­ni­ture also evokes a warm and cozy aes­thet­ics for pa­trons.

Through­out its his­tory, Blancpain has dis­tin­guished it­self by its ca­pac­ity to de­velop ex­cep­tional move­ments that have made their mark on suc­ces­sive era. Blancpain’s strength lies in its in-house de­vel­op­ment and pre­cise pro­duc­tion of the com­po­nents and tools; man­ual assem­bly of each move­ment by a sin­gle master watch­maker; re­fined and en­tirely hand­craft­ing fin­ish­ing right into the most minute de­tail.

Prod­ucts on dis­play in­cludes cre­ations from the bold L-evo­lu­tion Col­lec­tion, leg­endary Fifty Fath­oms diver’s watches as well as the clas­sic Villeret time­pieces and the el­e­gant Women Col­lec­tion.

The lat­est model is the Bathyscaphe Chrono­graphe Fly­back Ocean Com­mit­ment, an in­te­gral part of the project and forms the sec­ond of a se­ries of lim­ited-edition diver’s watches for the brand. Only 250 pieces are avail­able world­wide, with the brand do­nat­ing 1,000 Eu­ros per time­piece to the or­gan­i­sa­tions that sup­port the Ocean Com­mit­ment Pro­gramme in con­ser­va­tion of our seas.

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