Feel Great. Play Great.

To make shoes that fol­low the foot

Golf Asia (Malaysia) - - CONTENTS -

ECCO is a global footwear com­pany that be­gan its story in Den­mark in 1963 with 16 em­ploy­ees. To­day, ECCO op­er­ates in 50 mar­kets across the world and the global ECCO fam­ily com­prises 17,000 mem­bers. Fol­low­ing a Scan­di­na­vian ap­proach to shoe­mak­ing, ECCO shoes are de­signed to suit a bal­anced and ac­tive life­style.

The guid­ing force of the ECCO shoe mak­ing phi­los­o­phy is to make shoes that are shaped to fit the foot, not the other way around. ECCO in­sist that their shoes fol­low the func­tion of the foot and per­sis­tently in­no­vate and cre­ate shoes that are softer, sup­pler and lighter. The core char­ac­ter­is­tic of ECCO shoe de­sign is the ca­pa­bil­ity of mov­ing with the foot.

True pas­sion is the key to mak­ing great shoes and ECCO em­braces this pas­sion in rev­o­lu­tion­ary fash­ion. Un­like most other global shoe brands, ECCO op­er­ates its own tan­ner­ies and shoe fac­to­ries en­abling them to con­trol the pro­duc­tion process from start to fin­ish.

Golf brings joy for dif­fer­ent rea­sons, it’s not al­ways about who wins, but rather the chance to test our­selves and im­prove, from one round to the next. The clubs, the ter­rain and the weather each have an im­pact on your re­sult. But re­gard­less of what hap­pens on the green, the fair­way should al­ways be a wel­come sight, and get­ting to the next hole should leave you ex­cited, not ex­hausted. That’s where ECCO Golf shoes come into play.

Su­pe­rior Sup­port

ECCO golf shoes are build to sup­port all

26 bones, 32 mus­cles and 112 lig­a­ments in your foot.

Fresh Feet

The walk in a pair of ECCO Golf Shoes should feel as fresh on the 18th green as it did on the 1st tee.

Per­fect fit

Golfers never need to break in a pair of ECCO Golf Shoes, since they are built to de­liver com­fort right out of the box.

Some of the world’s great­est golfers play in ECCO Golf Shoes. On av­er­age, they walk nearly 6 miles over an 18-hole round. And they need an im­mense amount of en­ergy to per­form on ev­ery green. ECCO shoes help them min­imise the ef­fort re­quired for ev­ery step. ECCO Golf shoes are worn in com­pe­ti­tion around the world by Fred Cou­ples, Ernie Els, Smylie Kauf­man, Peter Han­son, Thomas Bjørn, Ly­dia Ko, Min­jee Lee, Caro­line Mas­son, Ge­rina Piller, among oth­ers.

Through­out its history, ECCO has set sev­eral im­por­tant mile­stones in both tech­nol­ogy as well as prod­uct de­vel­op­ment and con­tinue to do so by push­ing the bound­aries as they stride for­ward into the fu­ture. To­day ECCO is still fam­ily owned, founder Karl Toos­buy wanted to make shoes that did not need to be bro­ken in, should fit like a glove and that ethos be­came the be­gin­ning of ECCO’s rev­o­lu­tion­ary con­cept: to cre­ate shoes that were more com­fort­able, lasted longer and en­abled peo­ple to move nat­u­rally.

Over the years, ECCO shoes have been hand­made down to ev­ery lit­tle de­tail. As tech­nol­ogy has pro­gressed, ECCO has found a fine bal­ance be­tween com­plete hand­work and the new­est tech­nol­ogy. Still, ECCO’s most valu­able strength is in the com­pe­tence and ex­pe­ri­ence of its skilled em­ploy­ees. As an in­no­va­tive shoe­maker him­self, Karl Toos­buy al­ways saw the ECCO fac­to­ries as the key to the com­pany’s suc­cess. He also re­al­ized that shoe­mak­ing would al­ways in­volve a large el­e­ment of man­ual work, with crafts­men pro­duc­ing most of the shoes by hand. He tried, there­fore, to com­pen­sate for this by au­tomat­ing the process wher­ever pos­si­ble.

He de­vel­oped tech­nol­ogy, brought in assem­bly lines and in­tro­duced robot tech­nol­ogy and large-scale assem­bly ma­chines. As a re­sult, ECCO is the world leader in di­rect in­jec­tion tech­nol­ogy. As new shoes are de­vel­oped and de­signed in Den­mark, con­struc­tion de­tails are trans­ferred elec­tron­i­cally to ECCO’s four main fac­to­ries in Thai­land, In­done­sia, Slo­vakia and China. Although many pro­cesses have been automated, the key to shoe­mak­ing re­mains the hand­craft, which is time-con­sum­ing and de­mand­ing. Crafts­man­ship guar­an­tees qual­ity.

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