Eric Af­feldt

Golf Asia (Malaysia) - - SCENE -

CEO, CLUBCORP

Na­tion­al­ity: Amer­i­can You may not know him but… you have al­most cer­tainly played on a course run by his com­pany. Club Corp is the world’s big­gest owner of golf cour­ses. He has been the CEO of the com­pany and a direc­tor since 2006. No stranger to lists: In 2010, 2014 and 2015, Eric was named the most pow­er­ful per­son in golf by Golf Inc. mag­a­zine.

A lean op­er­a­tion: Af­feldt, a for­mer fi­nancier, brings a ruth­lessly ef­fi­cient ap­proach to the world of golf club man­age­ment, us­ing the com­pany’s con­sid­er­able buy­ing power to drive down sup­plier costs. Given the de­cline in rounds played in the US and the num­ber of clubs go­ing bust each year, Club Corp’s ap­proach is un­ro­man­tic but cer­tainly ef­fec­tive.

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