Chip Brewer

Golf Asia (Malaysia) - - SCENE -

NEW CEO, CALL­AWAY GOLF

Na­tion­al­ity: Amer­i­can

Agent of change: If the for­tunes of Call­away are a bell­wether for the health of golf gen­er­ally, then the talk of golf dy­ing seems some­what pre­ma­ture.

A smart buy: Brewer’s role at the head of the Carls­bad com­pany has been bol­stered by a very clever move in 2014 to pay $50mil­lion for a 20% stake in TopGolf – an in­vest­ment that had nearly dou­bled in value two years later. New re­tail op­por­tu­ni­ties: TopGolf, which at­tracts non-golfers, has per­formed well even as the num­ber of rounds played has fallen. This spreads the risk to Call­away and opens up a new chan­nel to mar­ket, sell­ing di­rect at shops within TopGolf fa­cil­i­ties.

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