THE NEW PLAYER POWER

The surge in pop­u­lar­ity of so­cial me­dia has given these top golfers huge in­flu­ence

Golf Asia (Malaysia) - - SCENE -

RICKIE FOWLER

Star Power: If Rickie wins a ma­jor, he will ri­val Rory for com­mer­cial ap­peal. He looks and sounds like the 20-some­things golf needs to at­tract: Who else could pull off Puma high tops and look so ef­fort­lessly cool?

So­cial buzz: Rickie is golf’s king of In­sta­gram, the head of the bro­mancers who share their lives across so­cial me­dia, reach­ing more peo­ple than Golf Chan­nel. He an­nounced his Olympic se­lec­tion on Twit­ter.

RORY McIL­ROY

Star Power: Rory’s el­e­va­tion to Tiger’s re­place­ment as the pitch man de jour was made when EA re­placed Tiger’s im­age with Rory’s on the PGA Tour game. He has a qual­ity shared by very few mil­lion­aire celebri­ties, which is that he ap­pears to be nor­mal. That’s valu­able.

So­cial Buzz: With 3.1 mil­lion Twit­ter fol­low­ers, McIl­roy is the first ma­jor star to have grown up with so­cial me­dia and it shows. It’s where he lives.

JOR­DAN SPI­ETH

Star Power: Coca Cola and Un­der Ar­mour were quick to sign up Jor­dan as the new face of golf. He ex­udes old world charm and com­mon sense, with a life be­yond the fair­ways that re­calls the per­son­able style of Arnold Palmer.

So­cial Buzz: Spi­eth is not a ‘nat­u­ral’ tweeter, us­ing the medium to an­nounce deals and spon­sor men­tions, which is bor­ing and feels a bit PR heavy. It’s time to let the real Jor­dan free.

JA­SON DAY

Star Power: World No.1 and a great talker who has signed with Nike. In com­mer­cial terms he’s not in the same league as his new sta­ble­mate Rory McIl­roy but his pop­u­lar­ity among spon­sors will grow quickly if he wants it to, which given he seems very happy as he is, is a big ques­tion.

So­cial Buzz: A light­weight when com­pared to the other three. He has 422,000 Twit­ter fol­low­ers and fewer on In­sta­gram. Nike will want to see those num­bers go up.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.