NEW CEO, PGA EUROPEAN TOUR
Nationality: Canadian A new era: When he came in to the job in 2015, Pelley promised revolution rather than evolution. Some of the innovations are gimmicky, others more structural. We’ve seen live night golf at the British Masters, six-hole shootouts, a Beat the Pro Par-3 Challenge and pros wearing shorts.
The big bets: A formal alignment with the Asia Tour and the The Rolex Series, which creates a two-tier tour that aims to lure Rory and the other stars more regularly to this side of the Atlantic. What this focus on the elite will mean for the rest of the Tour is a question he will be asked many times.