Keith Pel­ley

Golf Asia (Malaysia) - - SCENE -

NEW CEO, PGA EURO­PEAN TOUR

Na­tion­al­ity: Cana­dian A new era: When he came in to the job in 2015, Pel­ley promised rev­o­lu­tion rather than evo­lu­tion. Some of the in­no­va­tions are gim­micky, oth­ers more struc­tural. We’ve seen live night golf at the Bri­tish Masters, six-hole shootouts, a Beat the Pro Par-3 Chal­lenge and pros wear­ing shorts.

The big bets: A for­mal align­ment with the Asia Tour and the The Rolex Se­ries, which cre­ates a two-tier tour that aims to lure Rory and the other stars more reg­u­larly to this side of the At­lantic. What this fo­cus on the elite will mean for the rest of the Tour is a ques­tion he will be asked many times.

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