CHAIRMAN, NBC BROADCASTING
Nationality: American Square screen king: Lazarus runs NBC Sports Group which consists of NBC Sports, The Golf Channel, NBC Olympics and a host of other regional networks.
A big deal: Lazarus agreed a 12-year deal with the R&A to screen The Open in America for $50 million per year. NBC is host broadcaster of the PGA TOUR and the Ryder Cup, a portfolio that NBC claims to reach an audience of 79 million viewers. A stellar year: The Golf Channel drew the largest US broadcast golf audience in 2016 with 71 million unique viewers, which was up 27% on 2015 and was NBC Sports’ largest total audience for live golf coverage since 2013. Golf in crisis?