Mark Lazarus

Golf Asia (Malaysia) - - SCENE -

CHAIR­MAN, NBC BROAD­CAST­ING

Na­tion­al­ity: Amer­i­can Square screen king: Lazarus runs NBC Sports Group which con­sists of NBC Sports, The Golf Chan­nel, NBC Olympics and a host of other re­gional net­works.

A big deal: Lazarus agreed a 12-year deal with the R&A to screen The Open in Amer­ica for $50 mil­lion per year. NBC is host broad­caster of the PGA TOUR and the Ry­der Cup, a port­fo­lio that NBC claims to reach an au­di­ence of 79 mil­lion view­ers. A stel­lar year: The Golf Chan­nel drew the largest US broad­cast golf au­di­ence in 2016 with 71 mil­lion unique view­ers, which was up 27% on 2015 and was NBC Sports’ largest to­tal au­di­ence for live golf cov­er­age since 2013. Golf in crisis?

What crisis?

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