Mark Zucker­berg

Golf Asia (Malaysia) - - SCENE -

NEW CHAIR­MAN AND CEO, FACE­BOOK

Na­tion­al­ity: Amer­i­can

King of con­tent: We’re still in the early days of sport’s re­la­tion­ship with the gi­ants of tech, but al­ready it has changed how we con­sume golf. The

PGA Tour has a live stream­ing deal with Twit­ter, for ex­am­ple. But Face­book is the big­gest player and Face­book Live is the per­fect plat­form to watch and en­gage with golf. Own­ing sport: More peo­ple use Face­book than any other medium in the world by a huge dis­tance and pretty soon Zucker­berg’s baby will have 2 bil­lion users. Sport is cen­tral to the plan and Face­book will move from be­ing a sec­ond screen com­pan­ion to TV to the des­ti­na­tion where we watch it. The holy grail: The next decade will see golf striv­ing to sell it­self to the next gen­er­a­tion. This is the holy grail for golf’s lead­ers, and more than any­one alive, Zucker­berg holds the key.

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