Jay Mon­a­han

Golf Asia (Malaysia) - - SCENE -

NEW COM­MIS­SIONER, PGA TOUR

Na­tion­al­ity: Amer­i­can

A safe pair of hands: As the for­mer deputy com­mis­sioner and COO, Mon­a­han was groomed for the top job at the PGA Tour by his pre­de­ces­sor Tim Finchem.

New chal­lenges: Mon­a­han comes to the job as sev­eral plates are spin­ning, many of which have im­pli­ca­tions be­yond the Amer­i­can game. Ev­ery strate­gic move will have a rip­ple ef­fect in Europe. For ex­am­ple, what are his views on a global tour? How will he treat the Ry­der Cup, in which the PGA Tour has no stake and which so over­shad­ows its own Pres­i­dents Cup event? What will he do to counter the new Rolex Se­ries, Keith Pel­ley’s at­tempts to keep the top Euro­pean play­ers at home more of­ten? The is­sues keep com­ing, from slow play and drug test trans­parency to player power and the murky role of ap­pear­ance fees. Does golf have a fu­ture as an Olympic sport and how is the game to be con­sumed when more peo­ple log on to Twit­ter and Face­book than watch TV?

Over to you, Com­mis­sioner: Mon­a­han’s in­box is full to burst­ing and the golf world will wait to see how he re­sponds. Finchem’s ten­ure saw prize money sky rocket due to a Tiger led boom in me­dia and spon­sor­ship fees. The next 10 years look very dif­fer­ent.

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