NEW COMMISSIONER, PGA TOUR
A safe pair of hands: As the former deputy commissioner and COO, Monahan was groomed for the top job at the PGA Tour by his predecessor Tim Finchem.
New challenges: Monahan comes to the job as several plates are spinning, many of which have implications beyond the American game. Every strategic move will have a ripple effect in Europe. For example, what are his views on a global tour? How will he treat the Ryder Cup, in which the PGA Tour has no stake and which so overshadows its own Presidents Cup event? What will he do to counter the new Rolex Series, Keith Pelley’s attempts to keep the top European players at home more often? The issues keep coming, from slow play and drug test transparency to player power and the murky role of appearance fees. Does golf have a future as an Olympic sport and how is the game to be consumed when more people log on to Twitter and Facebook than watch TV?
Over to you, Commissioner: Monahan’s inbox is full to bursting and the golf world will wait to see how he responds. Finchem’s tenure saw prize money sky rocket due to a Tiger led boom in media and sponsorship fees. The next 10 years look very different.