Bell & Ross Launches New Time­piece

The new BR03 RS17 was launched dur­ing the Re­nault Sport For­mula One TeamTM

Golf Asia (Malaysia) - - CONTENTS -

Bell & Ross took off in the 20th cen­tury and de­spite it be­ing a rel­a­tively new watch brand com­pared to the rest of the lux­ury watches, it has proved its mark in the world of pro­fes­sional avi­a­tion watches with its dual Franco-Swiss cul­ture time­pieces and ex­quis­ite watch­mak­ing.

On 21 Fe­bru­ary 2017, the Re­nault Sport For­mula One Team hosted a press con­fer­ence event to launch their lat­est R.S.17 rac­ing car. To cel­e­brate the part­ner­ship with Bell & Ross, the brand launched the new BR03 RS17 at the same time, which will form part of a tril­ogy for BaselWorld this year.

Es­teemed guests are in­vited to the event held at Lon­don’s Royal Hor­ti­cul­tural

Halls. The de­but of the new rac­ing car is par­tic­u­larly ex­cit­ing and sparked con­ver­sa­tions as it are one of the first teams to re­veal their car for the year. Re­nault Sport For­mula One Team driv­ers, Jolyon Palmer and Nico Hulken­berg were pre­sent at the launch and spoke to guests fol­low­ing the an­nounce­ment of the cars and watches. Bell & Ross CEO & Co­Founder, Car­los-A. Rosillo also ex­tended a warm wel­come to his guests by in­tro­duc­ing the time­piece.

Lay­ing its foun­da­tion in 1994, Bell & Ross have helped many fighter pi­lots through­out the years keep time, once again prov­ing that the brand had be­come a lead­ing bench­mark in the world of avi­a­tion. In Fe­bru­ary 2016, Bell & Ross made its first foray into the race­tracks by join­ing the highly ex­clu­sive world of For­mula 1 and be­came the of­fi­cial watch part­ner of Re­nault Sport For­mula One Team – a part­ner­ship that has blos­somed till date. For both brands, the en­gi­neers seek ex­treme per­for­mance, speed and me­chan­i­cal ac­cu­racy.

“Re­nault Sport For­mula One™ Team and Bell & Ross share a com­mon goal of push­ing the lim­its. This is ex­tremely im­por­tant for our brand this year and this part­ner­ship sym­bol­izes what can be achieved when pre­ci­sion and speed come to­gether. We have em­barked upon an ex­cit­ing jour­ney with Re­nault Sport For­mula One Team, and 2017 will be no dif­fer­ent,” said Car­los A. Rosillo, CEO of Bell & Ross.

BR03-94 RS17 was de­signed af­ter the For­mula 1 race cars, us­ing the lat­est tech­no­log­i­cal ad­vances and in­no­va­tive ma­te­ri­als. This time­piece is ex­tremely shock­proof wits its sporty car­bon fiber dial that makes it well suited for the mo­tor rac­ing world and also, the avi­a­tion in­dus­try. The chrono­graph in­for­ma­tion is pre­sented in yel­low an­odized alu­minium, an iconic colour used by Re­nault since they first en­tered For­mula 1.

A cal­i­bre BR-CAL 301 au­to­matic me­chan­i­cal move­ment, en­cased within 42mm matt black ceramic with a sap­phire anti-re­flec­tive coat­ing, runs the time­piece.

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