A Dazzling Decade Of Celebration
Swarovski illuminated the Oscars® with over 300,000 crystals
Austrian high-quality crystals brand, Swarovski, has provided over a million crystals to the stage of the annual Academy Awards®. 26 February 2017 marked the 10th year of collaboration, and the brand worked with Oscars Production Designer Derek McLane to dazzle the stage with over 300,000 crystals.
In 2007, Swarovski made a crystal curtain in collaboration with J. Michael Riva, a crystal backdrop with Derek McLane in 2013 that lit up to Adele’s incredible performance of ‘Skyfall’ and, a crystal drape in 2014 that sparkled to Idina Menzel’s performance of ‘Let it Go’ from Frozen. 2017 marks the fifth year of Derek McLane returning as production designer, as he decorates the Dolby Theatre with over 300,000 Swarovski crystals, the greatest number used for any Oscars award ceremony. Eleven individual Oscar-shaped decorative sections featured 150,000 crystals formed the brilliant focal piece for the stage. McLane was also nominated for
four Primetime Emmy Awards® for his work on the Oscars telecast.
Founder Daniel Swarovski had a vision of being a responsible company that has at heart the employee’s wellbeing and supports the environment and society as a whole. With this, the company has developed Atelier Swarovski, a certified member of the Responsible Jewellery Council (RJC), and organisation established to advance responsible social and environmental practices.
In addition, Atelier Swarovski Fine Jewelry, debuted on the 89th Academy Awards® red carpet as part of the Red Carpet Green Dress initiative. Actresses Emma Roberts and Priyanka Bose wore the outfits that feature Swarovski Created Diamonds and crystals that reflect the brand’s legacy of craftsmanship, innovation and commitment to responsible practices.
Nadja Swarovski, Member of the Swarovski Executive Board, commented, “We are excited to unveil our first Atelier Swarovski Fine Jewelry Collection. The collection, which has been handcrafted in Paris with Swarovski Created Diamonds and crystals, is a reflection of our 120-year heritage, and the innovation, craftsmanship and sustainability embedded in our company’s DNA”.
Swarovski has a long history with the entertainment industry, especially Hollywood with collaborations in some of the finest costume and set designs for over 85 years. Swarovski crystals have also played a supporting role in some of cinema’s most memorable moments, adorned upon the silver screen’s most iconic stars like Judy Garland in The Wizard
of Oz, Marilyn Monroe in Gentlemen Prefer
Blondes, Audrey Hepburn in Breakfast at
Tiffany’s, Jennifer Hudson in Dreamgirls,
Nicole Kidman in Moulin Rouge! and Lily
James in Cinderella.
The Atelier Swarovski Fine Jewelry Collection will appear at red carpet events around the world, and retail delineations of the jewellery will be available to public in 2018.