A Daz­zling Decade Of Cel­e­bra­tion

Swarovski il­lu­mi­nated the Os­cars® with over 300,000 crys­tals

Golf Asia (Malaysia) - - CONTENTS -

Austrian high-qual­ity crys­tals brand, Swarovski, has pro­vided over a mil­lion crys­tals to the stage of the an­nual Academy Awards®. 26 Fe­bru­ary 2017 marked the 10th year of col­lab­o­ra­tion, and the brand worked with Os­cars Pro­duc­tion De­signer Derek McLane to daz­zle the stage with over 300,000 crys­tals.

In 2007, Swarovski made a crys­tal cur­tain in col­lab­o­ra­tion with J. Michael Riva, a crys­tal back­drop with Derek McLane in 2013 that lit up to Adele’s in­cred­i­ble per­for­mance of ‘Sky­fall’ and, a crys­tal drape in 2014 that sparkled to Id­ina Men­zel’s per­for­mance of ‘Let it Go’ from Frozen. 2017 marks the fifth year of Derek McLane re­turn­ing as pro­duc­tion de­signer, as he dec­o­rates the Dolby Theatre with over 300,000 Swarovski crys­tals, the great­est num­ber used for any Os­cars award cer­e­mony. Eleven in­di­vid­ual Os­car-shaped dec­o­ra­tive sec­tions fea­tured 150,000 crys­tals formed the bril­liant fo­cal piece for the stage. McLane was also nom­i­nated for

four Prime­time Emmy Awards® for his work on the Os­cars tele­cast.

Founder Daniel Swarovski had a vi­sion of be­ing a re­spon­si­ble com­pany that has at heart the em­ployee’s well­be­ing and sup­ports the en­vi­ron­ment and so­ci­ety as a whole. With this, the com­pany has de­vel­oped Ate­lier Swarovski, a cer­ti­fied mem­ber of the Re­spon­si­ble Jew­ellery Coun­cil (RJC), and or­gan­i­sa­tion es­tab­lished to ad­vance re­spon­si­ble so­cial and en­vi­ron­men­tal prac­tices.

In ad­di­tion, Ate­lier Swarovski Fine Jew­elry, de­buted on the 89th Academy Awards® red car­pet as part of the Red Car­pet Green Dress ini­tia­tive. Ac­tresses Emma Roberts and Priyanka Bose wore the out­fits that fea­ture Swarovski Cre­ated Di­a­monds and crys­tals that re­flect the brand’s legacy of crafts­man­ship, in­no­va­tion and com­mit­ment to re­spon­si­ble prac­tices.

Nadja Swarovski, Mem­ber of the Swarovski Ex­ec­u­tive Board, com­mented, “We are ex­cited to un­veil our first Ate­lier Swarovski Fine Jew­elry Col­lec­tion. The col­lec­tion, which has been hand­crafted in Paris with Swarovski Cre­ated Di­a­monds and crys­tals, is a re­flec­tion of our 120-year her­itage, and the in­no­va­tion, crafts­man­ship and sus­tain­abil­ity em­bed­ded in our com­pany’s DNA”.

Swarovski has a long history with the en­ter­tain­ment in­dus­try, es­pe­cially Hol­ly­wood with col­lab­o­ra­tions in some of the finest cos­tume and set de­signs for over 85 years. Swarovski crys­tals have also played a sup­port­ing role in some of cin­ema’s most mem­o­rable mo­ments, adorned upon the sil­ver screen’s most iconic stars like Judy Gar­land in The Wiz­ard

of Oz, Mar­i­lyn Mon­roe in Gen­tle­men Pre­fer

Blondes, Au­drey Hep­burn in Break­fast at

Tif­fany’s, Jen­nifer Hud­son in Dream­girls,

Ni­cole Kid­man in Moulin Rouge! and Lily

James in Cinderella.

The Ate­lier Swarovski Fine Jew­elry Col­lec­tion will ap­pear at red car­pet events around the world, and re­tail de­lin­eations of the jew­ellery will be avail­able to pub­lic in 2018.

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