A New Lap Of Lux­ury In Phuket

Rolls-Royce Mo­tor Cars are now avail­able on the re­sort is­land

Golf Asia (Malaysia) - - CONTENTS -

Thai­land’s most pop­u­lar re­sort is­land, Phuket, wel­comes a new Rolls-Royce bou­tique show­room. Paul Har­ris, Asia Pa­cific Re­gional Direc­tor for Rolls-Royce Mo­tor Cars, re­cently opened the new fa­cil­ity at a grand open­ing at­tended by cus­tomers, VIP guests, celebri­ties and the me­dia. The show­room cov­ers an im­pres­sive 280sqm, suf­fi­cient for two Rolls-Royce mo­tor cars, an ate­lier style cus­tomer con­fig­u­ra­tion area in­clud­ing colour and trim sam­ples, as well as a unique lounge area.

Speak­ing at the open­ing, Paul Har­ris said, “This is now the third Rolls-Royce fa­cil­ity in Thai­land, un­der­lin­ing yet again the re­silience of the coun­try’s econ­omy and ap­petite for su­per-lux­ury. We have ob­served that Phuket is in­creas­ingly a home and re­sort des­ti­na­tion for a size­able group of suc­cess­ful in­di­vid­u­als from

Thai­land and other coun­tries. Phuket’s eco­nomic growth and de­vel­op­ment makes it an at­trac­tive lo­ca­tion for us to have a pres­ence. Rolls-Royce com­ple­ments a bur­geon­ing lux­ury sec­tor on the is­land, with cars like the two door Wraith GT and Dawn con­vert­ible, de­signed for a more ca­sual and so­cial ex­pe­ri­ence”.

Ev­ery con­sumer wants some­thing dis­tinctly theirs nowa­days, and be­spoke ser­vices are a must es­pe­cially in the lux­ury sec­tor. Rolls-Royce un­der­stands the needs of its con­sumers and de­signed its ser­vices to aid cus­tomer in the cre­ative process of com­mis­sion­ing their Rolls Royce mo­tor cars. In this show­room, pa­trons can use their imag­i­na­tion to mix and match woods, leather or colours from a pal­ette of 44,000 colour com­bi­na­tions. The Rolls-Royce Be­spoke pro­gramme also al­lows cus­tomers to per­son­al­ize any­thing from a tread­plate or head­rests with their ini­tials to more com­plex ac­ces­sories such as a pic­nic set, or a lug­gage that is de­signed to match their ex­act needs. There have been instances where cus­tomers use their own wood or spec­ify their per­sonal paints to be used in the car, and it can be done as long as qual­ity does not get com­pro­mised.

Gen­eral Man­ager for Rolls-Royce Mo­tor Cars Phuket, Sun­thorn­pan Dhechat­ech said, “The in­vest­ment in our new Bou­tique show­room has grown from our suc­cess­ful busi­ness part­ner­ship with Rolls-Royce in Thai­land. Work­ing closely with Roll­sRoyce’s Asia Pa­cific Re­gional Of­fice, we are adopt­ing a con­tem­po­rary, life­style lux­ury ap­proach con­sis­tent with our cus­tomers’ way of life in Phuket. The new show­room also serves as a re­gional fo­cal point for cus­tomers in nearby prov­inces”.

Mil­lion­aire Auto (Thai­land) Com­pany Lim­ited, un­der the Hold­ing com­pany, Mas­ter Group Cor­po­ra­tion (Asia), is the of­fi­cial au­tho­rised Rolls-Royce Mo­tor Cars dealer in Thai­land.

Other Rolls-Royce show­rooms in Thai­land in­clude the fa­cil­ity in Bangkok Rama III and a bou­tique stu­dio lo­cated on the sec­ond floor of Siam Paragon lux­ury shop­ping mall. Thai­land is the only South­east Asian coun­try with three Roll­sRoyce fa­cil­i­ties.

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