An As­ton­ish­ing Part­ner­ship

FC Barcelona and Mis­sion Hills Group com­mence op­er­a­tion

Golf Asia (Malaysia) - - CONTENTS -

Soc­cer fans might very well know Fut­bol Club Barcelona (FCB) from the back of their hand. The world-renowned club teamed up with Mis­sion Hills Group on 24 Fe­bru­ary 2017 to an­nounce a land­mark col­lab­o­ra­tion to make Hainan prov­ince a foot­ball hub for China and its wider re­gion. Both gi­ants will jointly man­age a foot­ball academy in Haikou, the is­land prov­ince’s cap­i­tal city, in the months to come. Con­cur­rently, there is an in­ter­ac­tive FC Barcelona ex­pe­ri­ence area in Mis­sion Hills Cen­tre­ville Haikou, a ma­jor tourism and leisure com­plex span­ning 500,000sqm with five-star ac­com­mo­da­tions,

in­ter­na­tional restau­rants, shops and other en­ter­tain­ment brands.

“FC Barcelona is de­lighted to be able to sup­port the growth of the beau­ti­ful game in China and help you reach your goal of mak­ing this a great foot­balling na­tion,” said Josep Maria Bar­tomeu, pres­i­dent of FCB. “Open­ing our first 100% FCB man­aged foot­ball school here in China is a huge com­mit­ment. It demon­strates our con­fi­dence in our part­ner Mis­sion Hills and in the fu­ture of Hainan, as well as our op­ti­mism about the foot­balling tal­ent we ex­pect to find here.”

Pres­i­dent Xi Jin­ping is known to be a foot­ball en­thu­si­ast him­self, and has re­vealed a vi­sion of China to be “the world foot­ball su­per­power by 2050”. He aims to es­tab­lish 50 mil­lion play­ers spread across ju­ve­nile and adults by 2020, with pro­fes­sional world-class teams formed by 2030.

“Since 1992 Mis­sion Hills has been help­ing to pop­u­larise sport and leisure in China – in­clud­ing our flag­ship sports of golf and ten­nis – and now we are de­vot­ing our ef­forts to foot­ball as well. Mis­sion Hills has a grand vi­sion to cre­ate a legacy for foot­ball in China through a part­ner­ship with one of the most-loved foot­ball clubs in the world. We be­lieve our foot­balling dream can act as a plat­form for a fu­ture gen­er­a­tion of foot­ballers in China,” said

Dr. Ken Chu, Chair­man and CEO of Mis­sion Hills Group.

The part­ner­ship be­tween the two gi­ants will help meet the goals set and bring growth of foot­ball at a grass­roots level. Fans in the re­gion will be more in­clu­sive with FCB run­ning the academy. More­over, FCB is known for be­ing a pi­o­neer in man­ag­ing in­ter­na­tional foot­ball re­la­tions in Asia. Its first club opened in Hong Kong in 2014, with a to­tal of 14 Asian com­pa­nies among its spon­sors.

Ten­niel Chu, Vice Chair­man of Mis­sion Hills Group, de­clared: “We are de­lighted to join hands with FC Barcelona. We be­lieve that our pas­sion for foot­ball among the 1.3 bil­lion pop­u­la­tion in China is the key for fu­ture foot­ball de­vel­op­ment and we hope to share our val­ues and ex­pe­ri­ence with lo­cal tal­ents in a hum­ble way.”

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