For The Love Of Sports

IWC Schaffhausen cel­e­brates the Lau­reus World Sports Awards in Monaco

Golf Asia (Malaysia) - - CONTENTS -

There are many ben­e­fits to play­ing sports, but the three main rea­sons that IWC iden­ti­fied with in­clude elim­i­nat­ing prej­u­dice, break­ing down bar­ri­ers and im­prov­ing school achieve­ments. Since 1999, the Lau­reus Sport for Good Foun­da­tion has been har­ness­ing the in­te­gra­tive force of sport to bring about pos­i­tive so­cial change and of­fer more promis­ing fu­ture prospects for dis­ad­van­taged chil­dren and ado­les­cents. IWC Schaffhausen cel­e­brated the event this year in Monaco in the com­pany of celebri­ties and in­flu­encers from the world of sports.

For­mer Lau­reus Pres­i­dent Nel­son Man­dela in­au­gu­rated the Lau­reus World Sports Awards, as he lays the foun­da­tion for the global Lau­reus move­ment. Ap­pear­ing at the fes­tive gala this year were Boris Becker, Ser­hij Bubkka, Michael John­son, Mika Häkki­nen and Kata­rina Witt. Many of the at­ten­dees took ac­tion in the #sneak­ers for good cam­paign by step­ping onto the red car­pet in train­ers. The shoes are then be­ing signed and auc­tioned off, with all pro­ceeds do­nated to the world­wide ef­forts of the char­ity or­gan­i­sa­tion.

The char­i­ta­ble or­gan­i­sa­tion pro­vides fi­nan­cial sup­port to over 150 sports projects in 35 coun­tries, such as the Peace Play­ers In­ter­na­tional project that ac­tively en­cour­age Greek-Cypriot and Turk­ish-Cyr­priot boys and girls to play

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