Cir­ca­dian Rhythm

Aude­mars Piguet to pre­sent a work by Chi­nese artist at Art Basel Hong Kong 2017

Golf Asia (Malaysia) - - CONTENTS -

Art Basel Hong Kong ran from 23 -25 March 2017 and for Aude­mars Piguet, the brand worked with es­teemed Chi­nese artist Cheng Ran on their stand in the Col­lec­tors Lounge.

The world is ti­tled “Cir­ca­dian Rhythm” which is part of a col­lab­o­ra­tion se­ries be­tween Aude­mars Piguet and artist’s in­ter­pre­ta­tion of the Man­u­fac­ture’s home in the Swiss Jura Moun­tains. This re­flects the watch­maker’s sense of deep-rooted history and its val­ues in­ter­twined with na­ture, com­mit­ment to cre­ativ­ity, in­no­va­tion and in­de­pen­dence.

Cheng Ran men­tioned,” I was in­spired by the artistry and at­ten­tion to de­tail Aude­mars Piguet ded­i­cates to cre­at­ing one sin­gle time­piece. I hope view­ers will en­joy the im­mer­sive ex­cur­sion I have cre­ated through land­scapes and sound­scapes, trans­port­ing them through ex­per­i­men­tal types of me­dia. I am thank­ful to have been given the chance to con­tinue my jour­ney with Aude­mars Piguet since the piece was pre­sented in Shang­hai at the end of last year.”

Cheng Ran’s in­stal­la­tion is a video set in the

Val­lée de Joux, one that trans­ports viewer on a jour­ney be­tween land­scape and sound­scape, flow­ing seam­lessly through wa­ter, mossy forests and in­side the micro uni­verse of watches. The film also un­folds to a sub­tle sound­track of nat­u­ral sounds mixed with the me­chan­i­cal ticks em­a­nat­ing from the heart of com­pli­cated watches. The cap­ti­vat­ing se­quence will pro­pel viewer deep into Cheng Ran’s uni­verse, where he con­veys a unique at­mos­phere nur­tured by the brand’s pi­o­neer­ing spirit.

“Aude­mars Piguet has pushed watch­mak­ing bound­aries ever since it was founded in 1875, a char­ac­ter­is­tic that is also fun­da­men­tal to the pro­duc­tion of great art. Through his video Cheng Ran re­flects on the very heart of our craft and our con­nec­tion to na­ture while man­ag­ing to take the viewer on an un­ex­pected jour­ney. Cir­ca­dian Rhythm com­bines both art and watch­mak­ing into a sin­gle pulse, like two hearts beat­ing in uni­son,” shared Oliver Aude­mars, Vice Pres­i­dent of the Board of Di­rec­tors.

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