Golf Asia (Malaysia) - - BASELWORLD SPECIAL -

ome things are clas­sic, and when they’re clas­sic, you will al­ways want them. You’d be re­ally up­set if they changed. We want mod­ern tech­nol­ogy – like our cell phones – but there is some­thing about hav­ing cer­tain clas­sic things, that if they changed, it would break your heart.” Clas­sic, as Ge­orge Clooney, Brand Am­bas­sador of the Omega Speed­mas­ter de­scribes it, is the best start­ing point to the rea­sons why the Omega Speed­mas­ter is suc­cess­fully a marker of a so­phis­ti­ca­tion and taste for both the cre­ators and the own­ers.

The Speed­mas­ter, epony­mous for the orig­i­nal piece in­tended for speed­ing race­cars, soon be­came the chrono­graph used by NASA on its manned space mis­sions. What stood out in the orig­i­nal piece were its rugged con­struc­tion and the tachy­met­ric scale on its bezel, rev­o­lu­tion­iz­ing design, dura­bil­ity and func­tion­al­ity of wrist­watches. Even six decades from the time it was se­lected for its first space mis­sion, the watch con­tin­ues to be a per­ma­nent piece of equip­ment on the in­ter­na­tional Space Sta­tion. As Clooney said, it is a clas­sic, and the truest tes­ta­ment to that is its en­dur­ing design that has since not been al­tered. This be­lief is fur­thered and af­firmed by the suc­cess of the 2012 hash­tag (#speedytues­day) which shot to pop­u­lar­ity amongst the en­thu­si­asts of the iconic watch, in­spir­ing 41723

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.