Mode & Vogue
Mercedes-Benz presents Vivetta in Global Fashion Engagement 2017
As part of its global fashion commitment, Mercedes-Benz has also continued to support young and talented fashion designers through the Mercedes-Benz International Designer Exchange Programme (IDEP). Launched in 2009, the programme offers budding designers an exclusive opportunity to present their collections outside of their local markets, and to a larger audience.
Mercedes-Benz presented Italian designer Vivetta Ponti at Mercedes-Benz China Fashion Week for the first time, showcasing the eponymous debut Autumn/Winter
2017 Collection as part of the MercedesBenz International Designer Exchange Programme (IDEP). The Mercedes-Benz China Fashion Week took place from 25 March to 31 March 2017.
The direct exchange saw Chinese designer Angel Chen showcasing her collection at Milan Fashion Week on 23 February 2017. Designers were chosen from a shortlist of five Italian and six Chinese candidates, where a panel of judges including the Chief Content Officer at Elle China, Marketing Director Beijing Mercedes-Benz Sales Service Co., Ltd and a renowned Italian author and journalist were present.
Ponti emerged the star amongst five other shortlisted Italian designers. The collection took its starting point from a dazzling 1940s circus, with masked ladies, harlequins, acrobats, Pierrot clowns and merry-go-round unicorns appearing as exquisitely hand-embroided motifs on vintage-hued silhouettes. Soft velvet and vinyl were also used to the signature poplin and tulle Vivetta fabrics, calling for a mood of retro and fabulous jewel colours inspired by the palette of French painted Jean Metzinger.
The multitalented designer was educated at Liceo Linguistico Le Mantellate in Florence and cfpPaullo in Milan, with work experience in Roberto Cavalli for a good three years.
Her namesake label was launched in 2009 after winning a design competition in Paris. Since then, Vivetta has been known for