The Modernist Lounge
Audemars Piguet unveiled its new lounge at Art Basel 2017
Swiss Haute Horlogerie brand Audemars Piguet revered their latest lounge at Art Basel 2017 in Hong Kong with a VIP after-dinner party on 22 March 2017. Approximately 900 guests graced the party and it was an extravagant affair at Zuma in Central Hong Kong. Some notable mentions include Taiwanese actor Joseph Chang and Vice Chairman of the Board of Directors of Audemars Piguet, Olivier Audemars.
The top floor space was transformed into the beautiful surroundings of Vallée de Joux, where guests could immerse themselves within the trees and landscapes of the Jura Mountains. Once again, the Manufacture takes pride in the brand origins and hope for its clients and collectors to understand how this marvellous marque bloomed. It was definitely as unforgettable evening for all participating guests. An exquisite spiral staircase also led the invitees to another floor where Shanghaibased DJ Victor Aime transformed the dining area into a dance floor for the night.
At Art Basel in Hong Kong, Audemars Piguet unveiled Second Nature, a new lounge concept done up by internationally renowned designer Sebastian Errazuriz. The Chilean designer used the previous year's work as an inspiration and transformed the icy formations into warm materials such as wood, to remind others of the vast forests in Jura Mountains.
Artist Sebastian Errazuriz shared,”
Second Nature should remind the viewer of the basic principles of Audemars Piguet's watchmaking legacy including its home in the Vallée de Joux. The strong base of the tree sculpture is grounded on core values and the deep roots are embedded in history, yet the tips of its branches reach out and are always growing, exploring and searching towards the future. It is the perfect example of AudemarsPiguet's commitment to helping artists and designers bring to life the visions they imagine.”