The Modernist Lounge

Aude­mars Piguet un­veiled its new lounge at Art Basel 2017

Golf Asia (Malaysia) - - SCENE -

Swiss Haute Hor­logerie brand Aude­mars Piguet revered their lat­est lounge at Art Basel 2017 in Hong Kong with a VIP af­ter-din­ner party on 22 March 2017. Ap­prox­i­mately 900 guests graced the party and it was an ex­trav­a­gant af­fair at Zuma in Cen­tral Hong Kong. Some no­table men­tions in­clude Tai­wanese ac­tor Joseph Chang and Vice Chair­man of the Board of Di­rec­tors of Aude­mars Piguet, Olivier Aude­mars.

The top floor space was trans­formed into the beau­ti­ful sur­round­ings of Val­lée de Joux, where guests could im­merse them­selves within the trees and land­scapes of the Jura Moun­tains. Once again, the Man­u­fac­ture takes pride in the brand ori­gins and hope for its clients and col­lec­tors to un­der­stand how this mar­vel­lous mar­que bloomed. It was def­i­nitely as un­for­get­table even­ing for all par­tic­i­pat­ing guests. An ex­quis­ite spi­ral stair­case also led the in­vi­tees to an­other floor where Shang­haibased DJ Vic­tor Aime trans­formed the din­ing area into a dance floor for the night.

At Art Basel in Hong Kong, Aude­mars Piguet un­veiled Sec­ond Na­ture, a new lounge con­cept done up by in­ter­na­tion­ally renowned de­signer Se­bas­tian Er­razuriz. The Chilean de­signer used the pre­vi­ous year's work as an in­spi­ra­tion and trans­formed the icy for­ma­tions into warm ma­te­ri­als such as wood, to re­mind oth­ers of the vast forests in Jura Moun­tains.

Artist Se­bas­tian Er­razuriz shared,”

Sec­ond Na­ture should re­mind the viewer of the ba­sic prin­ci­ples of Aude­mars Piguet's watch­mak­ing legacy in­clud­ing its home in the Val­lée de Joux. The strong base of the tree sculp­ture is grounded on core val­ues and the deep roots are em­bed­ded in his­tory, yet the tips of its branches reach out and are al­ways grow­ing, ex­plor­ing and search­ing to­wards the fu­ture. It is the per­fect ex­am­ple of Aude­marsPiguet's com­mit­ment to help­ing artists and de­sign­ers bring to life the vi­sions they imag­ine.”

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