A Premium Partnership
HUGO BOSS appoints MST Golf as its exclusive golf retail partner for BOSS Green
BOSS Green is the premium sportswear line from HUGO BOSS, and is now available at selected MST Golf locations in Singapore and Malaysia. This is an exclusive partnership that will strengthen the market positions for both brands. Since 2013, the elite sportswear line has been offering golfers a relaxed, casual-focused yet functional performance wears.
BOSS Green's latest collection combines fashion and lifestyle with a distinctively sporty edge, and include polo shirts, trousers and footwear. The brand is adorned by prominent ambassadors at PGA tournaments including Henrik Stenson, Martin Kaymer and Ben An.
Currently, there are five MST golf stores that feature the collection, three of which are in Malaysia (MST Golf Superstores in TPCKL, Subang Jaya and Intermark Mall KL), while the other two are situation in Singapore (MST Golf proshops in Bukit and Island club house within Singapore Island Country Club).
“MST GOLF is delighted to add BOSS Green to our portfolio of premium brands. We are pleased to present this ultimate luxury brand to our customers especially our ilovegolf members. This appointment is a strong testament to the unique strengths and unrivalled track record of MST Golf,” quoted Mr Ng Yap, Chief Executive of MST GOLF.
HUGO BOSS, parent brand of BOSS Green, started in Stuttgart, Germany in 1924 and quickly became a pinnacle luxury brand for both everyday casual wear and formal sophisticated style. The HUGO BOSS Group is also one of the leading companies in both premium and luxury apparel markets. Other collections within the brand include BOSS Orange and
HUGO where it covers a comprehensive range of products.