A Pre­mium Part­ner­ship

HUGO BOSS ap­points MST Golf as its ex­clu­sive golf re­tail part­ner for BOSS Green

Golf Asia (Malaysia) - - SCENE -

BOSS Green is the pre­mium sports­wear line from HUGO BOSS, and is now avail­able at se­lected MST Golf lo­ca­tions in Sin­ga­pore and Malaysia. This is an ex­clu­sive part­ner­ship that will strengthen the mar­ket po­si­tions for both brands. Since 2013, the elite sports­wear line has been of­fer­ing golfers a re­laxed, ca­sual-fo­cused yet func­tional per­for­mance wears.

BOSS Green's lat­est col­lec­tion com­bines fash­ion and life­style with a dis­tinc­tively sporty edge, and in­clude polo shirts, trousers and footwear. The brand is adorned by prom­i­nent am­bas­sadors at PGA tour­na­ments in­clud­ing Hen­rik Sten­son, Martin Kaymer and Ben An.

Cur­rently, there are five MST golf stores that fea­ture the col­lec­tion, three of which are in Malaysia (MST Golf Su­per­stores in TPCKL, Subang Jaya and In­ter­mark Mall KL), while the other two are sit­u­a­tion in Sin­ga­pore (MST Golf proshops in Bukit and Is­land club house within Sin­ga­pore Is­land Coun­try Club).

“MST GOLF is de­lighted to add BOSS Green to our port­fo­lio of pre­mium brands. We are pleased to present this ul­ti­mate lux­ury brand to our cus­tomers es­pe­cially our ilove­g­olf mem­bers. This ap­point­ment is a strong tes­ta­ment to the unique strengths and un­ri­valled track record of MST Golf,” quoted Mr Ng Yap, Chief Ex­ec­u­tive of MST GOLF.

HUGO BOSS, par­ent brand of BOSS Green, started in Stuttgart, Ger­many in 1924 and quickly be­came a pin­na­cle lux­ury brand for both every­day ca­sual wear and for­mal so­phis­ti­cated style. The HUGO BOSS Group is also one of the lead­ing com­pa­nies in both pre­mium and lux­ury ap­parel mar­kets. Other col­lec­tions within the brand in­clude BOSS Or­ange and

HUGO where it cov­ers a com­pre­hen­sive range of prod­ucts.

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