Driven By Per­for­mancet

Rory McIl­roy be­gins next phase of ca­reer by choos­ing to play full bag of Tay­lorMade equip­ment

Golf Asia (Malaysia) - - CONTENTS -

Four-time ma­jor cham­pion and twotime PGA Tour Player of the Year, Rory McIl­roy, has cho­sen to sign a long-term agree­ment with Tay­lorMade af­ter test­ing with nearly ev­ery ma­jor club man­u­fac­turer. With his new full bag plus golf ball deal, McIl­roy joins a Tour staff that now in­cludes the top three players in the world and 6 in the top 12 of the Of­fi­cial World Golf Rank­ing. The signing of the 28 year-old North­ern Ir­ish­man is yet an­other de­ci­sive move by the com­pany that reaf­firms its com­mit­ment to field­ing the strong­est Tour staff in the in­dus­try and putting the high­est per­form­ing equip­ment in the hands of the best players in the world.

McIl­roy joins Team Tay­lorMade with an im­pres­sive re­sume of ac­com­plish­ments that al­ready puts him in an elite class of golfers and ri­vals any ac­tive player on Tour. As one of the most tena­cious, per­for­mance-driven players the game has ever seen, the 13-time PGA TOUR & 13-time Euro­pean Tour win­ner is look­ing to re­claim his po­si­tion as the #1 player in the world with an arse­nal of new Tay­lorMade prod­ucts in the bag as he em­barks on the next stage of his ca­reer in pur­suit of his fifth ma­jor cham­pi­onship and be­yond.

“My fu­ture rests firmly in my hands – that’s why I choose Tay­lorMade. I've been around the game long enough and have tested most clubs on the mar­ket, but I have never been as ex­cited about equip­ment as I am right now," Rory added.

TP5x Golf Ball

Crit­i­cal to McIl­roy’s de­ci­sion was the per­for­mance of his golf ball, par­tic­u­larly in windy con­di­tions. Know­ing what his pre­vi­ous ball was ca­pa­ble of do­ing for ev­ery shot he hits, Rory tested the new

’17 TP5x golf ball and in­stantly re­al­ized an im­proved tra­jec­tory that will give him bet­ter, more con­sis­tent iron per­for­mance, es­pe­cially into the wind. It was af­ter test­ing with Tay­lorMade that McIl­roy’s com­mit­ment to play TP5x ma­te­ri­al­ized al­most im­me­di­ately.

‘17 M2 Driver

Rory’s length off the tee is one of the strong­est parts of his game, so the optimization of a driver for him in test­ing was very im­por­tant. A va­ri­ety of driver heads, lofts, shafts, swing weights and ad­justa­bil­ity set­tings were tested, with McIl­roy keen on find­ing his op­ti­mal setup. In the end, the team landed on a 9.5* ’17 M2 driver. As ev­i­denced by the fol­low­ing, his av­er­age num­bers af­ter mul­ti­ple shots hit dur­ing his test­ing pe­riod were re­mark­able: • 181 MPH ball speed

• 12.3° launch an­gle

• 2119 RPM spin rate • 315.8-yard carry av­er­age, 338.5-yard to­tal av­er­age

’17 M2 Tour Fairways

Sim­i­lar to driver test­ing, Rory took the op­por­tu­nity to test mul­ti­ple heads in both the ’17 M1 and M2 fairways, which in­cluded dif­fer­ent loft con­fig­u­ra­tions, weight set­tings and shafts. It was crit­i­cal to fit McIl­roy into a fair­way that, per his pref­er­ence, could be used both for po­si­tion­ing off the tee and go­ing af­ter par5s in two.

“RORS Proto” Irons

Rory has played mus­cle-back irons through­out his ca­reer and worked closely with Tay­lorMade’s R&D team in test­ing a new pro­to­type the iron team in Carls­bad has been de­vel­op­ing. Char­ac­ter­ized by a shorter blade length, re­duced off­set and re­vised shap­ing, the “Rors Proto” iron has not only ex­ceeded McIl­roy’s per­for­mance ex­pec­ta­tions but also aes­thet­i­cally suits his eyes per­fectly, too. In ad­di­tion to his new irons, he's opted to play the 3 & 4 irons of the P750 Tour Proto.

Milled Grind Wedges

It’s no se­cret that McIl­roy can over­power golf cour­ses with his length; it’s this length that will leave him with more wedges into par-4s than the av­er­age tour player, so find­ing the op­ti­mal wedges & grinds to hit all the shots he needs is im­por­tant. Af­ter a thor­ough process, McIl­roy will even­tu­ally play the Milled Grind wedges that will be ma­chine milled to his per­sonal spec­i­fi­ca­tion. The re­sult – a com­pet­i­tive ad­van­tage over the com­pe­ti­tion with wedges en­gi­neered for un­par­al­leled ac­cu­racy, op­ti­mal turf in­ter­ac­tion and con­sis­tent per­for­mance.

Put­ter

Tay­lorMade’s Tour and prod­uct teams are work­ing closely with McIl­roy to find a model that is op­ti­mal for him.

“It’s in­cred­i­ble when a 4-time ma­jor cham­pion who ex­pects noth­ing but the finest per­for­mance from his equip­ment and golf ball reaches out to your com­pany re­quest­ing the op­por­tu­nity to meet with you. Our tour staff and prod­uct teams have been work­ing closely with Rory for months and af­ter ex­ten­sive test­ing, we’re elated that he has cho­sen to join Team Tay­lorMade as he em­barks on the next chap­ter of his ca­reer,” said David Abe­les, Pres­i­dent & CEO, Tay­lorMade

Milled Grind Wedges

"RORS Proto” Irons

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