A Bollywood Celebration
Madame Tussauds Singapore partners International Indian Film Academy
Madame Tussauds, the ultimate celebrity experience and the world’s most popular wax museum, officially launched the IIFA
Awards Experience on 20 April 2017. A new interactive zone was launched and officiated by Bollywood A-lister Anil Kapoor, 5-time IIFA Awards Winner. The world’s first permanent IIFA Awards Experience is the result of an exclusive partnership between Madame Tussauds and the International Indian
Film Academy. The launch allows fans to immerse themselves in the glitz and glamour surrounding the mainstay award ceremonies in Bollywood.
“Madame Tussauds Singapore is honoured to host the first permanent IIFA Awards Experience. With a rising interest in Bollywood around the world, the launch of this experience is a great opportunity for us to cater to that audience, and also to the increasing number of visitors from India to Singapore. We look forward to the success of the IIFA Awards Experience and the possibility of featuring more Bollywood wax figures in future,” said Craig Connor, General Manager, Madame Tussauds Singapore.
“The international success of Bollywood has bolstered the popularity of the IIFA Awards around the world. We are proud to partner with Madame Tussauds Singapore to bring to life this entertaining awards experience. Now fans do not have to wait once a year to experience IIFA,” said Andre Timmins, Director, Wizcraft International Entertainment.
The IIFA Awards honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. With this special launch, fans over the world visiting the attraction in Singapore can interact with Bollywood favourites Madhuri Dixit, Shah Rukh Khan, Amitabh Bachchan, Aiswarya Rai, Kareena Kapoor and Hrithik Roshan.