Tour­na­ments galore!

Golf Asia (Malaysia) - - FOREWORD - BEN POON

The past cou­ple of months have been a busy pe­riod for am­a­teur golfers around the globe. If you flip through the next cou­ple of pages you will re­alise there are many com­pa­nies that hold their own tour­na­ments or events for their part­ners and clients. Some events had hum­ble be­gin­nings, in terms of par­tic­i­pa­tion as well as scale, but many have now grown into mas­sive tour­na­ments that en­com­pass and in­volve per­son­nel, part­ners and cus­tomers across many dif­fer­ent mar­kets. The scale of which al­most mir­rors that of the ma­jor tours, with fierce com­pe­ti­tion and qual­i­fy­ing rounds to en­ter the fi­nals.

From world-class air­lines to au­to­mo­bile mar­ques to ex­quis­ite time­piece makes, they have found the com­mon de­nom­i­na­tor or that bond, which is golf, us­ing it to reach out as well as ce­ment the re­la­tion­ships with all stake­hold­ers. Many char­i­ties around the world have ben­e­fit­ted from such golf events as well, where the golf­ing com­mu­nity gives back to the needy or to a worth­while cause.

Al­though golf still re­mains rel­a­tively be­yond the reach of the masses, es­pe­cially in Asia, this di­vide is be­ing over­come with more ac­cess to cour­ses, more af­ford­able green fees as well as equip­ment. And with the planned sim­pli­fi­ca­tion and bet­ter pre­sen­ta­tion of the Rules Of Golf, I hope more peo­ple will take up the sport be­cause where else can one so­cialise and get to know friends or as­so­ci­ates bet­ter and per­haps get the op­por­tu­nity to con­tribute to char­i­ties, than over a round of golf!

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