The Mercedes-Benz Af­ter Work Golf Cup

A tour­na­ment for busy, work­ing golfers and play­ers

Golf Asia (Malaysia) - - SCENE -

The Mercedes-Benz Af­ter Work Golf Cup (AWGC) started a new sea­son on 24 April 2017. With around 3000 tour­na­ments at over 290 golf cour­ses, the Af­ter Work Golf Cup con­sists of 9 hole tour­na­ments for am­a­teur golfers: through­out Ger­many, across the sea­son and open to all play­ers of both gen­ders. The tra­di­tional open­ing event for me­dia rep­re­sen­ta­tives took place on 9 May in Munich.

The AWGC sea­son from 24 April to 22 Septem­ber is aimed above all at work­ing golfers and play­ers who do not have the time for all-day golf tour­na­ments. This means that, on week­days from 5.00 pm, com­pet­i­tive golf can be played over nine holes. The spe­cial, and unit­ing, el­e­ment of the AWGC is the var­i­ous online rank­ings. Th­ese al­low all reg­is­tered com­peti­tors to mea­sure them­selves against other play­ers over the en­tire sea­son while at the same time qual­i­fy­ing for at­trac­tive prizes.

All reg­is­tered golfers will be el­i­gi­ble for the main prize, awarded by Mercedes Benz, which is a CLA Shoot­ing Brake worth around 45,000 Eu­ros. There are also an­nual, monthly and weekly prizes. For the first time, un­der the motto “She's Mercedes,” there will also be a spe­cial prize for fe­male play­ers only. The prizes on of­fer have a to­tal value of over 250,000 Eu­ros. In 2017, the or­gan­is­ers ex­pect around 30,000 com­peti­tors with ap­prox­i­mately 75,000 tour­na­ment rounds played.

Also as far as in­ter­na­tional in­ter­est in the 9-hole format is con­cerned, the Mercedes-Benz Af­ter Work Golf Cup ranks as a trail­blazer. "The Mercedes-Benz Af­ter Work Golf Cup of­fers am­a­teur golfers a spe­cial op­por­tu­nity to com­bine their pas­sion and en­thu­si­asm for golf with a spirit of tour­na­ment com­pe­ti­tion. This event con­cept is de­signed to pro­mote the com­pat­i­bil­ity be­tween work­ing life and a time-in­ten­sive hobby such as golf. The steadily grow­ing field of com­peti­tors, along with the high num­ber of par­tic­i­pat­ing golf cour­ses in Ger­many, is also arous­ing in­ter­est in the tour­na­ment format in other coun­tries," says Dr. Jens Thiemer, Vice Pres­i­dent Mar­ket­ing Mercedes-Benz Cars.

On 9 May 2017, the tra­di­tional open­ing event took place at Golf­park München Aschheim. Two Mercedes-Benz brand am­bas­sadors, Karolin Lam­pert and Mar­cel Siem, teed off to­gether with two ath­letes from the part­ner char­ity Stiftung Deutsche Sporthilfe, To­bias Arlt and Kon­stantin Schad. As con­fir­ma­tion of the grow­ing in­ter­na­tional in­ter­est, a num­ber of for­eign me­dia rep­re­sen­ta­tives were present along­side the Ger­man jour­nal­ists.

Com­peti­tors can regis­ter on the AWGC web­site at In ad­di­tion, all golfers can keep up with the lat­est news on Face­book at www. face­

Brand Am­bas­sadors Karolin Lam­pert and Mar­cel Siem

Mar­cel Siem

Mercedes-Benz Af­ter Work Golf Cup

Mercedes-Benz Brand Am­bas­sadors Karolin Lam­pert and Mar­cel Siem at the Mercedes-Benz Af­ter Work Golf Cup 2017

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