New BLUNT Pre­mium Store In KL

BLUNT Um­brel­las ex­pands into South East Asia

Golf Asia (Malaysia) - - SCENE -

BLUNT Um­brel­las, a global um­brella com­pany known to pro­duce the world’s strong­est um­brel­las has stamped its mark in Kuala Lumpur with the open­ing of its first ever BLUNT Pre­mium Store. Lo­cated strate­gi­cally in the golden tri­an­gle area of Kuala Lumpur, the store will house the full range of BLUNT Um­brel­las – from golf to life­style in a va­ri­ety of colours and fea­tures.

“The new BLUNT Pre­mium Store is all about the BLUNT ex­pe­ri­ence. Show­cas­ing the new level of in­no­va­tion, qual­ity, style, strength and dura­bil­ity that BLUNT Um­brel­las has achieved with its patented de­sign. BLUNT stands for in­no­va­tion and qual­ity de­cid­ing the fu­ture,” BLUNT rep­re­sen­ta­tive, Jong Chung com­mented.

In cel­e­bra­tion of the open­ing of the store, BLUNT Malaysia an­nounced a na­tion-wide tal­ent search con­test to find the face of BLUNT Malaysia. The win­ner of this in­au­gu­ral online com­pe­ti­tion will be crowned Miss BLUNT Malaysia 2017 and take home over RM 13,000 worth of cash and mer­chan­dises, which in­clude SHUZI USA jew­ellery. On top of that, the win­ner will also walk away with two night week­end get­away stay at the lux­u­ri­ous Man­darin Ori­en­tal Ho­tel, Kuala Lumpur, re­ceiv­ing 10x power plate ses­sions and 10x golf lessons at In­door Golf, Man­darin Ori­en­tal. The win­ner will be the face for BLUNT Malaysia’s ad­ver­tis­ing and cam­paigns of 2017/2018. Each of the five fi­nal­ists will re­ceive a BLUNT Clas­sic um­brella and be next in line for other BLUNT me­dia place­ments.

Founder and cre­ator of the BLUNT

Pre­mium Store Malaysia, Dato’ Hock

Toh said, “The con­test is un­like any other beauty con­test be­cause it is fully dig­i­tal with the judg­ing process run­ning via social page based on pop­u­lar vote. Plus, we em­pha­sise on the ‘look’ mi­nus the re­stric­tions of height, weight, race or age. The win­ner could just be the girl next door!”

Aside to the social vot­ing mech­a­nism, an es­teemed panel of judges con­sist­ing of highly ex­pe­ri­enced beauty queens will also ad­ju­di­cate the con­tes­tants. They will cast their fi­nal wild­card votes, fur­ther adding ex­cite­ment to the se­lec­tion process of the win­ner. The four judges in­clude

Miss Astro 2015, Jan­ice Choong; Miss Malaysia Uni­verse 1978, ra­dio per­son­al­ity and celebrity host, Dato’ Yas­min Yusuff; Miss World Sin­ga­pore 2000/2001, Char­lyn Ding and Miss World Malaysia 2013 First Run­ner Up, L’oreal Mok.

When asked about the con­test Mok ex­claimed, “This is great! An um­brella is pos­si­bly the most un­der­rated and least fash­ion­able ac­ces­sory, es­pe­cially the pretty ones that lack func­tion but here we now have BLUNT Um­brel­las that are sexy, edgy and func­tional and not to men­tion durable. A great rea­son to mix and match

your pieces with th­ese sleek um­brel­las and yet re­main great look­ing in any weather.”

While Dato’ Yas­min shared that the con­test is a novel one be­cause they are look­ing for real per­son­al­i­ties with­out the usual beauty con­test cri­te­ria. “It will be in­ter­est­ing to see the out­come of the con­test and whether it will un­veil some hidden gems or tal­ent out there, this is going to be fun.”

The Face of BLUNT Model Search 2017 con­test of­fi­cially kicked off on 20th April 2017, there were no en­try fees and par­tic­i­pants were just re­quired to sub­mit an unedited photo of them­selves pos­ing with a BLUNT Um­brella to www.face­­mod­elsearch by 30 June 2017 with the win­ner to be an­nounced shortly. BLUNT Pre­mium Store is lo­cated at Lower Ground Floor of Novo­tel Ho­tel at Jalan Kia Peng in Kuala Lumpur. Call 1-700-81-7001 for more in­for­ma­tion.

(From left to right) Char­lyn Ding; Miss World Sin­ga­pore 2000/2001, Dato’ Yas­min Yusuff; Miss Malaysia Uni­verse 1978, Ra­dio per­son­al­ity and Celebrity host, Dato’ Hock Toh; Founder and Cre­ator of BLUNT Pre­mium Store, Jong Chung and Natasha Win­ter; BLUNT Re­gional Team, L’Oreal Mok; Miss World Malaysia 2013 First Run­ner Up.

(From left to right) L’Oreal Mok; Miss World Malaysia 2013 First Run­ner Up and Char­lyn Ding; Miss World Sin­ga­pore 2000/2001

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