The Good News Keep Com­ing!

Another month has gone by but the good news keep pour­ing in!

Golf Asia (Malaysia) - - SCENE - BY JOSH BURACK, ASIAN TOUR CEO IM­AGES © THE ASIAN TOUR

It gives me great pride to wel­come Pana­sonic as a new spon­sor of the Asian Tour. Pana­sonic be­comes our Of­fi­cial Con­sumer Elec­tron­ics Tour Part­ner, which re­in­forces its sup­port for pro­fes­sional golf across the re­gion. The deal with Pana­sonic also sees the launch of the “Pana­sonic Swing.”

It will fea­ture five tour­na­ments - 2017 Thai­land Open, 2017 Pana­sonic Open In­dia (Novem­ber 2-5), one Asian Tour sanc­tioned event in Malaysia and Indonesia in 2017 and 2018 Pana­sonic Open Ja­pan. In a nut­shell, the Pana­sonic Swing rank­ing will be based on an ag­gre­gate points sys­tem earned by play­ers at the five tour­na­ments. The topthree fin­ish­ers in the Pana­sonic Swing fi­nal rank­ing, which cul­mi­nates with the 2018 Pana­sonic Open Ja­pan, will earn US$70,000, US$50,000 and US$30,000 re­spec­tively via a bonus pool re­ward scheme.

The win­ner also gains an ex­emp­tion into one des­ig­nated Euro­pean Tour tour­na­ment in 2018. In ad­di­tion to that, the lo­cal fin­ish­ers at the des­ig­nated legs in Malaysia, Indonesia, Thai­land and In­dia will qual­ify for the Pana­sonic Swing fi­nale in Ja­pan next year. This is great news for the Asian Tour and we are look­ing for­ward to this ex­tended part­ner­ship with Pana­sonic. We have worked to­gether for many years and have en­joyed a great re­la­tion­ship stag­ing the Pana­sonic Open In­dia and Pana­sonic Open Ja­pan.

By the time you read this, the Thai­land Open would have con­cluded adding this pres­ti­gious tour­na­ment onto our

2017 Sched­ule. This marks the re­turn of the Thai­land Open to the Asian Tour sched­ule af­ter an eight-year hia­tus. This ac­com­plish­ment shows the ap­peal of the Tour and our tal­ented mem­bers. The Asian Tour also re­cently suc­cess­fully staged the in­au­gu­ral Yeangder Her­itage in Chi­nese Taipei, this was the first tour­na­ment to be pro­moted from an Asian De­vel­op­ment Tour (ADT) event to the Asian Tour. The Na­tional Golf Coun­try Club was a su­perb venue.

Shiv Ka­pur topped it all off by win­ning his sec­ond Asian Tour ti­tle, made more im­pres­sive that this vic­tory was 11 years and four months af­ter his first win!

Out­side of Asia, our reign­ing Asian Tour num­ber one Scott Hend and Sam Brazel rep­re­sented Aus­tralia on the Euro­pean Tour’s GolfSixes, an ex­cit­ing new team format in golf. They set­tled for sec­ond place be­hind even­tual win­ners Den­mark, but Hend and Brazel put up a brave fight in the tour­na­ment.

On the cor­po­rate front, I’m pleased to an­nounce that the Asian Tour and Euro­pean Tour have jointly ap­pointed Jeff Kim­ble as our new Com­mer­cial Direc­tor. Jeff brings with him 25 years of mar­ket­ing, com­mer­cial and man­age­ment ex­pe­ri­ence in con­sumer and lux­ury goods across

Asia. Fol­low­ing the sign­ing of our Strate­gic Al­liance es­tab­lished be­tween the Asian Tour and Euro­pean Tour last year, Kim­ble will lead the newly formed com­mer­cial team. He will spear­head new busi­ness op­por­tu­ni­ties for prop­er­ties in­clud­ing the Ry­der Cup, EurAsia Cup, joint-sanc­tioned Asian Tour-Euro­pean Tour tour­na­ments, Asian Tour full-field tour­na­ments and Tour­wide part­ner­ships for both Tours.

Things are shap­ing up very nicely on the Asian Tour. In the com­ing months, we aim to an­nounce more tour­na­ments for our 2017 and 2018 sched­ules. Stay tune for more ex­cit­ing news!

Asian Tour CEO Josh Burack and Pana­sonic Cor­po­ra­tion Ad­ver­tis­ing De­part­ment Group­wide Brand Com­mu­ni­ca­tions Divi­sion GM, Tet­surou Maruyama

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