The Spi­eth One

Un­der Ar­mour part­ners with Jor­dan Spi­eth to build sig­na­ture shoe

Golf Asia (Malaysia) - - GEARGUIDE -

In the be­gin­ning of the year, Jor­dan Spi­eth went on his first-ever Global Tour with Un­der Ar­mour, in­tro­duc­ing his first sig­na­ture Un­der Ar­mour golf shoe, the Spi­eth One, on a multi-coun­try tour that be­gan in Tokyo, Ja­pan fol­lowed by Seoul, South Korea, Los Angeles, USA and Mex­ico City, Mex­ico be­fore the shoes' global re­tail de­but. Through­out the tour, Jor­dan will shared his pas­sion for the game of golf and his in­tense fo­cus on the de­tail of his craft with fans around the world.

"I worked closely with the Un­der Ar­mour footwear team to de­sign an in­no­va­tive shoe that is grounded in the de­tails of my game. The op­por­tu­nity to un­veil my sig­na­ture shoe with the amaz­ing fans is ex­tremely hum­bling and an ex­pe­ri­ence I will never for­get," said Jor­dan Spi­eth.

The Spi­eth One is be­ing in­tro­duced as en­gi­neered "Down to a Sci­ence;" a nod to the con­cen­trated level of de­tail by which the shoe was de­signed and mir­rors Jor­dan's pre­cise ap­proach to his game on the course. Jor­dan worked in close col­lab­o­ra­tion with Un­der Ar­mour to metic­u­lously craft this clean, bold and in­no­va­tive shoe that fea­tures a num­ber of tech­ni­cal de­sign el­e­ments that were dic­tated by Jor­dan and his game.

Tech­ni­cal Spec­i­fi­ca­tions of the Spi­eth One:

• Wa­ter­proof: The Spi­eth One has a breath­able, wa­ter­proof up­per to en­sure world-class per­for­mance even in the tough­est golf­ing con­di­tions—pre­vent­ing wa­ter from en­ter­ing the shoe, but al­low­ing per­spi­ra­tion to es­cape.

• Ro­ta­tional Re­sis­tance Trac­tion: The Spi­eth One fea­tures ground­break­ing Ro­ta­tional Re­sis­tance Trac­tion, which pre­vents the ro­ta­tion of the foot dur­ing the swing from load up to im­pact.

• One-seam up­per: The up­per of the Spi­eth One is com­posed with a sin­gle seam, re­duc­ing lay­ers and weight while en­hanc­ing the over­all fit and feel.

• Dual durom­e­ter out­sole: The out­sole of the Spi­eth One has a softer fore­foot for flex­i­bil­ity, paired with a firm heel for sta­bil­ity and sup­port.

Th­ese pre­cise spec­i­fi­ca­tions are de­picted in the Un­der Ar­mour brand's new golf cam­paign en­ti­tled "Down to a Sci­ence," which will launch across Un­der Ar­mour's dig­i­tal and social chan­nels. "This is an ex­cit­ing mo­ment for the Un­der Ar­mour brand and the UA Golf cat­e­gory. We're hon­oured to in­tro­duce the Spi­eth One," said Kevin Ross, Gen­eral Man­ager, Global Golf, Un­der Ar­mour. "With en­gag­ing ac­ti­va­tions, unique cul­tural ex­pe­ri­ences and more, we are show­cas­ing Jor­dan's love of the game and Un­der Ar­mour's com­mit­ment to pro­vid­ing world-class prod­uct, all while driv­ing the game of golf for­ward on a global scale."

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