One-Mil­lionth 911 Rolls Off Pro­duc­tion Line

Zuf­fen­hausen cel­e­brates the orig­i­nal sports car and style icon

Golf Asia (Malaysia) - - CONTENTS -

It is the ar­che­typal sports car for ev­ery­day driv­ing, and a style icon that is un­mis­tak­able as both the face and heart of the Porsche brand: the 911. The one-mil­lionth model rolled off the Zuf­fen­hausen pro­duc­tion line, a Car­rera S in the spe­cial colour “Ir­ish Green”, with nu­mer­ous ex­clu­sive fea­tures fol­low­ing the orig­i­nal 911 from 1963. The two-door car re­mains the most strate­gi­cally im­por­tant model in the prod­uct range and makes a huge con­tri­bu­tion to main­tain­ing Porsche’s po­si­tion as one of the most prof­itable car man­u­fac­tur­ers in the world.

Dr Wolf­gang Porsche, Chair­man of the Su­per­vi­sory Board at Porsche AG, has been a part of the de­vel­op­ment of the 911 since day one: “54 years ago, I was able to take my first trips over the Gross­glock­ner High Alpine Road with my fa­ther. The feel­ing of be­ing in a 911 is just as en­joy­able now as it was then. That’s be­cause the 911 has en­sured that the core val­ues of our brand are as vi­sion­ary today as they were in the first Porsche 356/1 from 1948”.

The Porsche 911 es­tab­lished a new cat­e­gory and re­mains at the pin­na­cle of the pre­mium sports car seg­ment. In 2016 alone, 32,365 ve­hi­cles were de­liv­ered world­wide. Nev­er­the­less, it has main­tained its ex­clu­siv­ity over the decades and has be­come a cov­eted col­lec­tor’s item. The qual­ity of the 911 is leg­endary. Over 70 per cent of all 911s ever built are still ready to drive today. In ad­di­tion, it can con­sis­tently be found at the top of qual­ity rank­ings such as the “Ini­tial

Qual­ity Study” from the US mar­ket research in­sti­tute J.D. Power. One sig­nif­i­cant factor in this suc­cess is the pro­duc­tion site at the head­quar­ters in Zuf­fen­hausen, where all 911s are man­u­fac­tured. Today, all two-door cars – 911, 718 Boxster and 718 Cay­man – and their var­i­ous deriva­tives are han­dled on one assem­bly line thanks to a so­phis­ti­cated pro­duc­tion ap­proach. The assem­bly workers are ex­perts in up to 200 dif­fer­ent tasks and, with their pas­sion and knowl­edge; they en­sure that each Porsche is de­liv­ered in the qual­ity that is typ­i­cal of the brand.

Its mythol­ogy has been cul­ti­vated by count­less mo­tor­sport suc­cesses. De­signed for both the road and track, no other sports car em­bod­ies this recipe for suc­cess quite like the 911. Over half of Porsche’s 30,000 race wins can be cred­ited to the iconic car. It thrills pri­vate mo­tor sport en­thu­si­asts around the world in nu­mer­ous racing se­ries. The one-mil­lionth 911 will be held by Porsche AG be­fore it moves on to en­rich the col­lec­tion at the Porsche Mu­seum, it will also em­bark on a world tour and will take road trips in the Scottish High­lands and around the Nür­bur­gring, and in the USA, China and be­yond.

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