New Pinnacle Of Luxury Retail
The largest Rolls-Royce Motor Cars showroom in Australia
Rolls-Royce Motor Cars launched their largest showroom in Asia Pacific outside of Mainland China, in Richmond, Melbourne. To celebrate the occasion, the avant-garde ‘Dawn – Inspired by Fashion’ super-luxury Drophead Coupé was also unveiled.
Mr. Ian Grant, Asia Pacific Regional
Sales Manager for Rolls-Royce Motor Cars, presided over the launch, together with the executive team from Zagame Automotive Group Pty Ltd, the sole dealership for Rolls-Royce Motor Cars in
the state of Victoria, Australia.
The new showroom located along Swan Street in Richmond, is housed in a purpose built, innovative space. The new facility represents the new pinnacle of luxury retail in Melbourne, with a groundfloor car showcase, a six-car display space in a beautiful first-floor showroom, undercover customer parking as well as 15 long-term car storage spaces exclusively for customers.
Reflecting on the Zagame tradition of providing sublime customer service, the showroom also features a fully stocked bar, a full-service café and lifestyle-themed elements in their Bespoke lounge to match the chic sophistication of the city perfectly. A Rolls-Royce Motor Cars Ownership Services Centre is also housed within the premises, where qualified technicians ensure fast, accurate servicing and maintenance on all vehicles with three dedicated service bays for Rolls-Royce vehicles.
The new house of Rolls-Royce in Melbourne was a natural choice for the Australian debut of ‘Dawn – Inspired by Fashion’, a collection of Bespoke superluxury Drophead Coupés that express the spirited youthfulness of Rolls-Royce Dawn as an attitude it shares with some of the world’s most celebrated, avantgarde fashion designers. The Rolls-Royce ‘Dawn – Inspired by Fashion’ revealed to Australian audiences is finished in a classic combination of Andalusian White and Mugello Red. This limited edition commissioned collection car has closed its order books in May 2017, making this piece the only one available in Australia.