Heights Of Creative Fusion
Hublot creates brand new codes through the fusion of materials, science and style
Now a distinctive character trait, ‘The Art of Fusion’ forms the brand's very DNA. Hublot's story began with this motto, which now guides all its actions, its innovations, its developments and its partnerships. Embodying this subtle connection between a past ingrained with secular traditions, and a future nourished by visionary ideas, always avant-garde, always researching new materials, it blends styles and materials with ease. Its partners and ambassadors share its convictions. Members of a family united by a common DNA.
By combining elements from nature, which are never found in their native state, Hublot has reproduced the Big Bang, the moment at which everything came into existence. A modern-day alchemist blending the past and the future, tradition and innovation. The use of metals in their original form and the first ore reductions date back to prehistoric times. Metals and alloys were then developed with the industrial revolution so that, nowadays, we have a plethora of forms, compositions and applications that is seemingly limitless. It is in this universe made of materials, minerals, metals, ceramics, polymers, composite materials and alloys, that Hublot is perpetually reinventing ‘The Art of Fusion’. The endless options of nature are its greatest source of inspiration, an infinite source.
Created in 2004 by Jean-Claude Biver, Chairman of Hublot and President of the LVMH
Group Watch Division, and Ricardo Guadalupe, CEO of Hublot, ‘The Art of Fusion’ highlights one gene which has been intrinsically rooted in the brand's DNA since its creation in 1980 – Hublot was the first to combine gold with natural rubber. Ever since, this philosophy has brought dozens of new materials to life. Unique and exclusive, some are even patented.
‘The Art of Fusion’ is a seminal stance that finds its expression far beyond the materials, but moreover a mind-set that guides all Hublot's actions and partnerships. Partners and ambassadors who are part of the same dynamic, members of a family united by a common DNA: the pursuit of excellence, distinction and innovation. Men, women and brands that are changing the course of history. These include elite athletes making their mark in sport – Usain Bolt, Pelé, Maradona, Kobe Bryant, Dustin Johnson – talented artists going against the mainstream – Lang Lang, Sang Bleu, Andreas Caminada, Lapo Elkann – major competitions – UEFA EURO, the FIFA World Cup, the Cricket World Cup – bold and innovative brands - Ferrari, Italia Independent, AK Ski. Individually and collectively, they embody ‘The Art of Fusion’.
(L-R) Mr Ricardo Guadalupe and Mr Jean-Claude Biver
Classic Fusion Aerofusion Chronograph Concrete Jungle
Magic Gold at Hublot
Big Bang Broderie Sugar Skull Fluo
Silicon UNICO Movement
Texalium Big Bang Unico Italia Independent